Creating connections with customers and consumers is the business mode of right now. All of the new media platforms and tools have changed not only the rules, but also the battlefields of customer engagement.
To be successful you must hear customer voices and learn how to create genuine and abiding connection with them.
We created the Customer-Driven Business Planning program to show you tools that have either been developed or matured in the mobile, post-social and right-now environment in which we must operate.
This 2 hour session as part of the New Venture Institutes Lightbulb Sessions during Open State is your chance to see how this process and these unique tools can benefit your business.
In a small handpicked group of companies, who have all worked with NVI including the Flinders Innovation Centre, you’ll hear from one of NVI's leading "Pracademics" Darren Oemcke of Hydra Consulting and one of our international luminaries – Professor Rob McNamee from the Fox School of Business in Philadelphia.