Creating a Mid-value Comms Plan

Your mid-value donors are a powerful group of supporters, deserving attention and effective stewardship. At this webinar discover what you can put in place to let your mid-value program soar.

Benchmarking Project 2025 clearly shows programs that have built strong mid-level pipelines and matured Gifts in Wills strategies are outperforming those focused solely on acquisition or standard value giving.

This session will focus on how to identify, acquire and steward mid-value donors for your organisation. We will cover strategies for the full life-cycle, including acquisition, retention and growth.