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Create stand-out content

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Chris Wirasinha, cofounder Pedestrian.tv, shares how to create content that stands out, gets shared and builds community

About this Event

In this one-off workshop, you’ll learn insights into how to develop content that stands-out, gets shared and creates a deep connection with your community. You’ll see how content marketing has changed since the pandemic. This session is suitable for any business who wants to rethink their customer base and attract more traffic to their website.

Webinar outcomes:

  • Create content that gets shared online: understand what will engage, entertain and educate your audience and the three secrets why people share
  • Technical essentials: understand what makes an effective headline, what type of images to use where, how to design a video or podcast people will watch / listen to beyond the first 5 seconds
  • Hack distribution: learn tactics to use Facebook, Twitter, Instagram and LinkedIn as effective distribution channels for your content
  • Participate as Chris workshops content strategy with two Sydney businesses just like you.

This event will be facilitated by Rebekah Campbell, cofounder of Zambesi.

About Chris Wirasinha

Chris Wirasinha is cofounder of Pedestrian.tv, Australia’s most successful digital content site. Chris and his co-founder launched the company in 2005 and grew it to a media giant recently acquired by Nine Entertainment at a final valuation of $100m. From the outset, Pedestrian.tv produced quality, unique content for a millennial audience. It quickly grew to become Australia’s largest youth network, now with more than 7m monthly pageviews and winner of Media Brand of the Year for two consecutive years. Chris and his team tested, iterated, reviewed and improved the content strategy at Pedestrian.tv over thirteen years. They gained insights and developed tactics that enabled Pedestrian.tv to become a distinctive authority, loved by their audience. They cracked virality and wrote the playbook for how to produce content that gets shared on social media.

Other events as part of the Reboot series

  • Rethink your business model with Tim Doyle, Pilot, Koala. Book now.
  • Smart marketing tactics to grow your business with Tim Doyle, Pilot, Koala. Book now.
  • Build your personal brand and gain new customers with Fleur Brown, cofounder of TEDxSydney. Book now.
  • Rethink your brand strategy with Andre Eikmeier, cofounder Vinomofo. Book now.
  • Tactics for growing your business with Anna Cheng, Growth Marketing Manager at Brighte. Book now.

The Reboot series

These events are part of City of Sydney’s Reboot series. The program aims to help businesses and creatives adapt, innovate and bounce back better. It will focus on digital skills, customer strategy and financial strategy.

The program has been created in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.

Visit city.sydney/reboot for the full series of events.

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