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Create Compelling Visual Merchandising (Melbourne)
Wed. 7 June 2017, 9:30 am – 4:30 pm AEST
Create Compelling Visual Merchandising
Often the only differentiator between the successes of two business selling similar products is the way the product is visually merchandised. Fortunately presenting a retail business well does not have to be hard or expensive as there are a number of simple standards that help to make a store stand out and be easily shopped by a busy and distracted customer.
The key to a brilliantly merchandised store is making sure there is a plan to guide how it should look and the story that the space should tell. This workshop provides the foundations and steps to successfully design and merchandise a retail store to showcase the product and drive a strong commercial return. The practical step by step approach gives examples and simple tips to getting it right every time.
The workshop covers:
Planning for great store design and effective use of merchandising tools
Building a logical store layout to generate traffic flow and turn the stock
Designing and sourcing effective branding and signage
Highlighting windows to generate attention and ROI
Target Audience: Business Owners, Visual Merchandisers, Store Managers
This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.
If you have purchased a ticket but cannot attend, please contact the Program Manager ( firstname.lastname@example.org) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded.