Copywriting Fundamentals: Part 2 by Lisa [2OW]
Date and time
Location
Online event
How to Master Your Message
About this event
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
This session will be recorded and sent to everyone who has registered. Register now!
Level : Beginner
Date/Time:
Friday, 03 June 2022
WA: 10:00 AM to 12:00 PM (AWST)
NT: 11:30 AM to 01:30 PM (ACST)
QLD: 12:00 PM to 02:00 PM (AEST)
If you are struggling to write content for your website, sales page or social posts, then this workshop is exactly what you need.
Let me show you how to make messaging easy with my Kniebe Canvas blueprint. This process forms the foundations for all your copywriting from your website to your sales page and social posts.
This class is the second in a series of two workshops that can be completed in any order.
In this class you'll learn how to:
1. Find the solution pathway that your audience understands
2. Get clear on the resistance to the sale and how to use this a superpower in your copy
3. Gain clarity on the ideal outcome for your customer
4. Communicate the transformation in a simple & succinct sentence
5. Find the hidden gems that will set you copy apart
The workshop is a practical work-and-do experience where I'll coach you through the steps to master your message.
This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
ABOUT PRESENTER
Lisa Kniebe is an experienced launch coach, trainer and copywriter who specialises in helping business owners develop and launch digital products to grow their business online. She is an experienced educator, Registered Teacher, English honours graduate and previous nurse who brings a strategic flair to business communication, from emails to e-learning.
Lisa is passionate about showing small business owners how to adapt, pivot and grow in changing times and does this through her online programs, coaching and copywriting services.
An experienced presenter and mentor with the Digital Solutions program, her copywriting and communication skills are highly sought after.
#copywriting #messaging #smallbusinesstraining
About Digital Solutions - Australian Small Business Advisory Services
The Digital Solutions program is built to help small business owners develop their digital marketing skills, from social media to building a better website, making online sales, creating Google and Facebook Ads, and more. All with the advisory and guidance of experienced industry experts who keep you on the right track and help you learn with step-by-step support and check-ins.
In almost four years we’ve helped over 15,000 small businesses in QLD, WA and NT to become more confident with digital marketing. With generous support and sponsorship from the Australian Government, you can access over $1,000 value in business advisory, training and online resources for only $44.
At this event, we’ll discuss how our program works and how we can help you to build a more resilient business.
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.