PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. 

This session will be recorded and sent to everyone who has registered. Register now!

Level : Beginner

Date/Time:

Tuesday, 31 May 2022

WA: 12:30 PM to 02:30 PM (AWST)

NT: 02:00 PM to 04:00 PM (ACST)

QLD:02:30 PM to 04:30 PM (AEST)

If you are struggling to write content for your website, sales page or social posts, then this workshop is exactly what you need.

Let me show you how to make messaging easy with my Kniebe Canvas blueprint. This process forms the foundations for all your copywriting from your website to your sales page and social posts.

This is part 1 of a two-part series of workshops.

In this class you'll learn how to:

1. Break your services down into messaging streams

2. Target specific audience groups in each stream

3. Describe the problems your audience are struggling with

4. Tap into the feelings, dreams and desires of your audience

5. Find the hidden gems that will set you copy apart with a unique copywriting exercise

The workshop is a practical work-and-do experience where I'll coach you through the steps to master your message.

This workshop is part one in a series of two, together you'll walk away with a complete copywriting blueprint for your marketing. However, each workshop can stand alone and be consumed independently.

You'll have time to brainstorm, process your ideas and share them for feedback with me, your copywriting specialist.

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.

ABOUT PRESENTER

Lisa Kniebe is an experienced launch coach, trainer and copywriter who specialises in helping business owners develop and launch digital products to grow their business online. She is an experienced educator, Registered Teacher, English honours graduate and previous nurse who brings a strategic flair to business communication, from emails to e-learning.

Lisa is passionate about showing small business owners how to adapt, pivot and grow in changing times and does this through her online programs, coaching and copywriting services.

An experienced presenter and mentor with the Digital Solutions program, her copywriting and communication skills are highly sought after.

#copywriting #messaging #smallbusinesstraining

About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.