Brainmates Essentials of Product Management - Remote Realtime Classroom

Course Overview

Brainmates, Australia's leading product management experts, bring to life the fundamentals of a best-practice product management methodology. The 3-day course is teeming with interactive exercises and case studies from their consulting practice, which serves a diverse cross-section of industries. Participants of this practical course will learn how to apply smarter market-centric approaches to both their new product development projects and day-to-day activities.

If you buy a ticket to this course you will also receive a code for 50% off a ticket to Leading the Product (Digital), Australia's first and largest Product Management conference (read more below).

Remote Realtime Classroom Training

We don't like calling this an "online course". In mid March 2020 when everyone started working from home we knew that we needed to continue to deliver the same interactive experience to people over 3 days without compromising the learning experience and the interaction with other Product people.

We're very excited with how we've been able to maintain the fun, the learning, and the interactivity in our remote classroom. Every course we have run since March has been remote and the feedback and satisfaction scores have remained just as good as our face-to-face classroom.

This is not a series of pre-recorded videos with a quiz at the end. In this course your trainer stays with you for every minute, stimulating and challenging you for the entire three days. You'll leave exhausted and delighted with how much we cover in 3 days of remote learning.

Learning Outcomes

Participants will learn the following:

• A clear structured thought-process from ideation through to product launch planning

• How to quickly gather many fuzzy product or business ideas and uncover which are the most worthwhile to explore further

• Research the world of their target customers to uncover their unmet needs

• Articulate the market and product requirements for product design, development and marketing purposes

• Effectively plan the product delivery and go-to-market activities

• Maximise their efforts in juggling day-to-day activities, monitoring their product performance, keeping up to date on their market and managing stakeholders.

Review the Course Syllabus

Become a AIPMM Certified Product Manager

The Essentials of Product Management Training course has been reviewed by the Association of International Product Managers and Marketers (AIPMM) as being a course that supports the training requirements to prepare for the Certified Product Manager exam and associated certification. Brainmates provides a half day additional preparation session before candidates sit the online test.

Learn more about AIPMM Certification

50% off Leading the Product (Digital) tickets - 2 September, 2020

We have introduced a special offer for people who want to take this course AND attend Leading the Product, Australia's first and largest Product Management conference. This year we have reimagined Leading the Product and turned it into an immersive and interactive digital experience.During the day you’ll be taken on a journey through the new 7 Ps of Product (Problem, Purpose, Position, Price, Practice, Promotion, Performance) where you will be challenged to make decisions on how to create, launch and grow a product. Hundreds of Product Peeps (including well-known leaders like Kate Leto, Steven Haines and Klaas Raaijmakers) will be gathering for a day of collaborative learning and co-creation.

If you buy a ticket for this Essentials of Product Management course you will receive a discount code for a half-price ticket to Leading the Product (Digital). You can either use the discount yourself or pass it on to a friend or colleague.

Testimonials

"Finally! Product Managers throughout Australia have the training they need to take their game up a notch. Brainmates' Essentials program provides more than a framework for good product management. It gives you the language and tools you need to help move business initiatives ahead, bring stakeholders on the journey, and turn strategy into reality. I’d recommend the Essentials program for anyone looking to refine their skills or to make product management a proactive, essential part of any organisation."

– Jen Armstrong, CMO

"The most valuable thing about the course is the platform to utilise at times when problems arise from lack of process. It's a good reference guide. It's a worthwhile starter course for junior product managers or a refresher for mid-level product professionals."

– Jerome Ferdinands, User Experience Product Manager, eBay

"An exceptionally well run course. Nick Coster clearly has a thorough understanding of his subject matter. Importantly, he shares this knowledge and I am confident I can implement it."

– Andrew Kendrick, Global Rehabilitation Manager, Cochlear

"The course provided a best-practice framework to ensure I provide maximum value creation for the business. It identified areas of work that are not relevant for product managers. Nick Coster did an excellent job of conveying a complex topic in 3 Days."

– Craig Malins, Senior Product Manager, Gallagher Group, NZ

"Brainmates are pioneers in Australia on the Product Management front. It’s funny – I get asked regularly (on dates!) what a Product Manager is and it reminds me of the first exercise as part of their course."

– Richard Donnelly, Product Manager, Cochlear

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