Convincing Steve Jobs to 'Think Different': How simplicity saved Apple

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Deakin University Melbourne City Centre

Deloitte Building

Level 3, 550 Bourke Street

Melbourne, VIC 3000

Australia

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Convincing Steve Jobs to 'Think Different': How simplicity saved Apple
Deakin MBA presents Ken Segall, Creative Director to Steve Jobs

Thursday 3 September 2015
Deakin University Melbourne City Centre
Deloitte Building - Level 3, 550 Bourke St, Melbourne

5.30 pm Registration opens
6.00 pm Ken Segall presentation
7.00 pm Refreshments and networking opportunity

Ken Segall worked closely with Steve Jobs for 12 years spanning NeXT and Apple. He started the i-frenzy by naming iMac and helped develop Apple’s famous Think different campaign. Ken will share his insights about the power of simplicity – the philosophy that drove Apple from near bankruptcy to the world’s most valuable company in only 14 years.

Ken is also the author of the New York Times Best Seller Insanely Simple: The Obsession That Drives Apple’s Success, which examines how the power of simplicity helped turn Apple into what it is today. He has also served as global creative director for other iconic brands, including IBM, BMW, Intel and Dell. Currently, Ken does creative work, branding and product naming for major brands; he blogs about technology and marketing at kensegall.com; and he has fun with it all at the Apple satire site Scoopertino.com.

Listen to Ken Segall on Apple in an interview with BBC here

Canapes and refreshments will be served. Space is strictly limited and event registration is required for entry. Tickets are non-transferable.

Date and time

Location

Deakin University Melbourne City Centre

Deloitte Building

Level 3, 550 Bourke Street

Melbourne, VIC 3000

Australia

View Map

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