Conscious Marketing for Today's Business with Carolyn Tate
Event Information
Description
The world of marketing and advertising is fundamentally broken and it’s contributing to the destruction of humanity.
There’s simply no escaping it; we’re bombarded with it from the minute we wake up to the minute we go to sleep. The medium has increased ten-fold (from TV to twitter) and the message has regressed in direct proportion. It feels like we’re all just shouting at each other.
There is a new way, a better way. It's called Conscious Marketing.
Conscious Marketing is about building something so fundamentally good right into the heart of your business so that people simply want to join your tribe and tell everyone about you.
Conscious marketing is a new way of marketing that is not about push marketing, interruption marketing or mass marketing. It's a whole new approach working from the inside out. It's about inviting and serving instead of shouting.
Be one of the first to find out how your company can flourish and profit with a conscious approach to your marketing in 2013. Join me at my full day foundations workshop and get introduced to the concept of Conscious Marketing.
What you'll discover:
- Why marketing is broken and why most marketers and business people get it wrong
- How it can be reinvented and how we can make marketing a force for good
- What Conscious Marketing actually is and how it applies to your company
- How to integrate The Cycle of Conscious Marketing into your company
- How Conscious Marketing will future-proof and profit-proof your company
- How to create the most awesome, profitable, sustainable business that will leave the world a better place for future generations.
- Real and relevant case studies
- Practical ideas and concepts to get you started
- Connections with others
- Action planning for 2013
- Morning tea/afternoon tea and lunch
'SERVICE IS THE NEW SALES' WITH DAMIEN CHURTON
Very Important:
- This workshop does NOT cover how to implement tactical marketing and promotional activities ie how to use social media, build a website etc. It focuses on the areas of Purpose, People and Product as the cornerstone of good marketing with only a brief overview of Promotions.
- Established business owners & marketing professionals feeling stuck & looking for a new lease on life
- People tired of the old ways of marketing and ready for change
- Business people that are disenchanted with their industry and willing to lead a revolution for change (law, accounting, advertising, consulting, finance...)
- Mindful and conscious business leaders on a personal and business growth journey
- Business people that believe their company is here to do good AND make a profit.
