This workshop is for those eager to know what really makes people tick. You’ll learn about values and frames-based community engagement and how to more effectively inspire people to get involved in your cause, campaign, organisation or collective action.
Understanding how values affect our decision making and behaviour is key to understanding how to grow support for your cause and inspire people to stay with your campaign or issue over the long-term.
What you'll learn
- What values are and how they work
- How values connect to social and environmental attitudes and behaviours
- How to engage intrinsic values in order to motivate action
- How to craft more effective messages using values-based frames
Who should attend
This workshop is tailored for communicators, campaigners, advocates and leaders of progressive organisations who want to motivate deeper and more durable support for their issues and in so doing create a more just, sustainable and democratic world.
We know from experience that trying something new is easier with the support of like-minded colleagues. To encourage group bookings, we offer a free spot for every two tickets purchased. To take advantage of this offer, simply book two or more tickets and we'll send you a discount code to redeem your free spots. Any questions, please get in touch.
What others have said
"The workshop helped unlock new, more effective ways of approaching campaign work and strategy in an easily-digestible, interactive, friendly setting. Fantastic!" Jazz Twemlow, Head Writer, Woody
"This course was a revelation to me, making concrete and useful the concepts of values and frames. It has given me an invaluable insight into how people think and feel, what drives them, and how we may get our message to them in the best way." Walter Steensby, Web Manager, Canberra Alliance for Participatory Democracy
"An important workshop for anybody interested in effecting positive change in the world. Well-run and to the point - if your communications don't appeal to the right values you are not maximising your potential for change and you could be undermining your objectives." Mario Santos, Victorian Branch President, Amnesty International
"The workshop was a great introduction into the ability for values to positively influence those around us. I found the experience to be thought provoking and a great network opportunity." Hilary Hughes, Education Officer, Zoos Victoria
If you would like to attend this workshop and can not afford the full fee, please contact Common Cause Australia to apply for a scholarship.