$157.69

Collective 101 Melbourne: The Power of Branding Masterclass

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Work Club Melbourne

2/287 Collins St

Melbourne, VIC 3000

Australia

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Description

Get ready to kick your biz game up a notch, and harness the power of jaw-dropping branding.

In this class, you’ll learn all about the importance of quality branding, and the role it plays in establishing a unique presence in the market, attracting loyal customers, communicating one’s values and confirming your credibility. You’ll gain an understanding of people’s purchasing decisions, and the role that branding plays in getting them to know, like and trust you. And what’s more, you’ll learn to create a captivating and cohesive identity for your brand, whether you’re looking to launch with a bang or revamp your current image.

Have you ever… Wondered where to start when creating your branding? Craved strategies for defining your brand personality? Struggled to translate your vibe into compelling visual assets? Craved the attention of your ideal client? Asked what the heck is RGB or CMYK anyway? Wondered how to brief a designer on your vision? Or just struggled to stay consistent in your brand image?

This class will equip you with the know-how to conquer those hurdles and reap the benefits of jaw-dropping branding, once and for all.

The 101s

- What is branding? And why is it oh-so important when it comes to capturing the attention and loyalty of your tribe?

- How to create a captivating and cohesive brand identity for your business.

- The importance of defining your brand personality when you’re just starting out or considering a rebrand… and the best strategies for doing so (as a solopreneur or business owner).

- How to engage with your ideal client through your branding, and communicate your credibility without the need for things to feel corporate.

- My top tips for creating a compelling visual mood board, that refines your brand vision & allows you to articulate it to others.

- The role of colours & fonts in establishing all-important brand consistency. Plus, colour codes, font licenses, etc, explained.

- Your brand logo. What makes a good one, when it’s important to have a brand icon, and your options for obtaining this crucial brand asset.

Who is this class for?

Those who understand or are curious about the potential of jaw-dropping branding, and are keen to make waves with their brand image. In particular…

- Driven entrepreneurs that want to captivate their tribe with compelling branding
- Those with an epic idea for a business that are eager to launch with a bang
- Anyone looking to take their biz, side-hustle, blog or hobby to the next level & boost their credibility
- Business owners & brand managers that recognize the need to elevate their branding and don’t know where to start.

About Your Masterclass Mentor

Dani Hunt is the founder & creative director of Neverland Studio, a design agency for inspired brands that seek to capture the attention of a contemporary audience. She is also the creator of The Brand Bazaar, a branding marketplace for entrepreneurs.Dani’s design aesthetic is sleek, energetic and electric; she combines hand-crafted elements and digital design to create a unique visual experience. Her creative process uncovers a brand’s individual vibe, and translates that into a compelling piece of digital art that tells their story. Dani is an enthusiastic advocate for creative small business and female entrepreneurship. She encourages others to take the leap with her favourite quote - “You know all those things you wanted to do? Well, you should go do them!”

She is currently based in Melbourne, Australia.

neverlandstudio.com.au / @neverlandstudio / thebrandbazaar.com



Before you sign up

For this class, we are learning from a successful start-up and exploring ways to cleverly market and kickstart your business, with little to no capital. It is important to have a business idea, or an existing business to apply learnings to. Also, please take a moment to read the Terms & Conditions here.

FAQs

What can I bring into the event?

A mind that is hungry to learn, a notebook and pen. Or if you're more digitally inclined, bring your laptop along with you.

How can I contact the organiser with any questions?

Contact us anytime via givemethe101@collectivehub.com

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Date and Time

Location

Work Club Melbourne

2/287 Collins St

Melbourne, VIC 3000

Australia

View Map

Refund Policy

No Refunds

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