$149.95

Collective 101: How To Build A Strong Brand

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Collective Hub

Level 9

46-56 Kippax Street

Surry Hills, NSW 2010

Australia

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Collective Hub HQ is where all the magic happens for us, so we thought it only right we open our doors to our Collective Hub community with our masterclasses. Aimed at helping you find both the inspiration and the practical advice you need to apply to your growing business or burgeoning big idea, our highly intimate Collective Hub 101 masterclasses will be led by leaders in every industry and not only will you be given indispensable knowledge and lessons straight from top brands and educators, you can also get kitted out with Collective Hub merchandise, and be given homework (of the helpful kind, don’t worry!) to help you apply those learnings, long after the class is dismissed.


So you want to build a brand that stands the test of time?

In this masterclass, you’ll understand how to define your brand voice and walk away with a specifically tailored approach to your new business.

You’ll learn firsthand how lifestyle brand The Beach People, took a simple idea – a line of round beach towels – and turned it into a globally admired brand of seaside luxury essentials.

Cofounder Victoria Beattie will help you to craft and implement your very own brand guideline and explain the best practices to establish a brand that matters and will last the test of time.

The 101s:

- Walk away with a brand guideline tailored for your business
- Learn how to stay true to your brand and ensure it has longevity

Takeaways:

- How to clearly define your brand voice
- Learn how to build a clear and compelling brand guideline and then learn how to follow through... and stick to it!
- Tips for making key daily decisions that will help to build your brand
- How to position your brand in the marketplace and differentiate yourself from competitors

A little something extra:

- Collective Hub gift bag
- Nourish your body (and brain) with a brain-boosting snack pack by Eat Fit Food
- Beverages and refreshments

This class is for you if:

- Current or graduate marketing students
- Start up founders looking to maximise their brand
- Small business owners looking to manage and instigate their brand identity
- Current marketing and social media managers
- Anyone interested in branding and the effective communication of their brand

About The Beach People:

The Beach People are makers of the original Roundie towel and seaside luxe essentials designed to bring bliss to your coastal lifestyle, travel adventures and homes. Global Stockists include Selfridges, Bloomingdales, Net-A-Porter, Revolve and Bergdorf Goodman.

Launched in the summer of 2013 by sisters Emma and Victoria from the east coast of Australia, the brand embodies their love of travel, seaside lifestyle and keen eye for designing beautiful iconic products of the highest quality for the beach and home.

The brand is redefining the meaning of seaside luxe. With a combined social media community of 376.5K on Instagram, Pinterest and Facebook, it encourages loyal followers from all around the world to participate, celebrate and enjoy the coastal life.

FAQs

What can I bring into the event?

A mind that is hungry to learn, a notebook and pen. Or if you're more digitally inclined, bring your laptop along with you.

How can I contact the organiser with any questions?

Contact us anytime via givemethe101@collectivehub.com

What's the refund policy?

As per our terms and conditions, we are happy to refund if required by law. We will not give refunds for cancellations less than 24 hours before the event.

Please take a moment to read the Terms & Conditions here.

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Date and Time

Location

Collective Hub

Level 9

46-56 Kippax Street

Surry Hills, NSW 2010

Australia

View Map

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