$149.95

Collective 101 - Content Marketing, Find Your Story

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Location

Collective Hub

Level 9

46-56 Kippax Street

Surry Hills, NSW 2010

Australia

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

Collective Hub HQ is where all the magic happens for us, so we thought it only right we open our doors to our Collective Hub community with our masterclasses. Aimed at helping you find both the inspiration and the practical advice you need to apply to your growing business or burgeoning big idea, our highly intimate Collective Hub 101 masterclasses will be led by leaders in every industry and not only will you be given indispensable knowledge and lessons straight from top brands and educators, you can also get kitted out with Collective Hub merchandise, and be given homework (of the helpful kind, don’t worry!) to help you apply those learnings, long after the class is dismissed.


Discover the crucial difference between story-telling and story-selling in this brand new and highly anticipated addition to our Collective101 series.

Hosts for the evening Lisa and Mark Paton, founders of Carnaby + Company, and two of the most experienced content marketers in the business, will talk you through the delicate art of creating a compelling narrative around your business story in a voice that will earn audiences’ attention and inspire brand empathy.

They will help you define the purpose of the content you want to create by focusing on who you want to speak to, what you want to say – and what they want to hear.

Takeaways:

– Understanding audience
– Finding brand voice
– Defining content purpose
– Exploring content ideas and opportunities
– Having a plan for distribution and amplification

This class is for you if:

– Understanding audience
– Finding brand voice
– Defining content purpose
– Exploring content ideas and opportunities
– Having a plan for distribution and amplification

Brought to life by a range of original and true life case studies, with ample opportunities for questions, discussion and interaction throughout.

A little something extra:

- Collective Hub gift bag
- Nourish your body (and brain) with a brain-boosting snack pack by Eat Fit Food
- Beverages and refreshments

About Carnaby + Company:

Carnaby + Company is a Sydney-based content marketing consultancy focused on providing impartial strategic advice that helps brands transform their burgeoning owned media channels into streamlined, stand alone and stand out business assets.

Lisa Paton: As a journalist turned brand storyteller, Lisa has headed up branded content divisions for many major Australian publishers, including Pacific, Hardie Grant and most recently, Bauer Media. During her career, she has worked with myriad brands and businesses from Virgin to Coles, Telstra to Foxtel, Westfield to Westpac, Austrade to CPA Australia. Inspired by people, excited by purpose, informed by insights and underwritten by experience, she has unshakeable faith in the value of well-crafted content anchored in genuinely intelligent thinking.

Mark Paton: Mark’s background has followed the professional path from custom publishing to content marketing. He has spent the last 20 years working with Pacific, Hardie Grant and Bauer in General Management roles focusing on business development. Mark thrives on the interactions of content marketing: the depth of the relationships, the eclectic challenges of responding to each unique client brief and the satisfaction of working with so many diversely talented people.


What can I bring into the event?

A mind that is hungry to learn, a notebook and pen. Or if you're more digitally inclined, bring your laptop along with you.

How can I contact the organiser with any questions?

Contact us anytime via givemethe101@collectivehub.com

What's the refund policy?

As per our terms and conditions, we are happy to refund if required by law. We will not give refunds for cancellations less than 24 hours before the event.

Please take a moment to read the Terms & Conditions here.

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Date and Time

Location

Collective Hub

Level 9

46-56 Kippax Street

Surry Hills, NSW 2010

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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