City of Onkaparinga Digital Marketing Accelerator

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Date and Time

Location

Location

McLaren Vale and Fleurieu Visitor Information Centre

Main Road

McLaren Vale, SA 5171

Australia

Event description

Description


Tickets are strictly limited to 20 participants^ – register ASAP!

$330 ticket fee per business* fully subsidised by the City of Onkaparinga’s ON Business Partner Program.

Membership is free – join now www.onbusinesspartnerprogram.com

Program


  • 9.15am Registration
  • 9:30am Session 1
  • 11:30am Session 2
  • 1:00pm Lunch
  • 1:30pm Session 3
  • 3:45pm Close



The Digital Marketing Accelerator is an intensive one day workshop designed to turbo charge your engagement with the Chinese market at this moment of exceptional opportunity.

Across three sessions throughout the day you will learn how to optimise your digital marketing strategy, grow your brand and product awareness and connect with Chinese consumers.

Jo Ruo and Jordi Du from leading China marketing strategy firm United Media Solution (Shanghai / Auckland / Melbourne) will provide you with essential knowledge about the platforms, channels and apps you can use to reach your target audience, and give you insights and techniques to market your brand to Chinese consumers.

  • Develop new ways of thinking about digital marketing and doing business with China
  • Gain an understanding of current China digital/social trends, what works and what doesn't
  • Scope effective marketing strategies
  • Gain in-depth insights as to how Chinese audiences/consumers think
  • Explore different China marketing strategies through case studies

Jo Ruo
Business Development Manager, United Media Solution​

Jo has built a solid and well-deserved reputation as a powerhouse presenter and trove of knowledge about the Chinese digital landscape and cutting-edge marketing techniques.

Jordi Du General Manager, UMS New Zealand
Jordi speaks English, Cantonese and Mandarin and has lived just over half his life in China and the other half in New Zealand, making him a true Chinese Kiwi. Jordi excels at developing customer experience-centric products and has a passion for social media communications.


United Media Solution is a multi award-winning China marketing strategy firm, recognised for its ability to create campaigns that cut across the Australian and Chinese digital landscapes, engaging consumers and industries in new and dynamic ways.



Program

  • 9.15am Registration
  • 9:30am Session 1
  • 11:30am Session 2
  • 1:00pm Lunch
  • 1:30pm Session 3
  • 3:45pm Close


Session 1: How to run effective social media campaigns for the Chinese market

Chinese social media: it can be unfamiliar and daunting, but it's packed with unimaginable opportunity. And for the Chinese market this is where it all happens, from first point of contact with your business or product right up to payment. This session will cover:

  • Today's China digital landscape
  • Knowing your audience
  • Three key factors: channels, community, content marketing
  • On-trend campaigns and digital marketing approaches (with hand picked case studies)


Session 2: Does my business need a WeChat Mini Program?

The advent of mini programs has turned omnipresent Chinese social media giant WeChat into a fullblown e-commerce ecosystem. You can use mini programs to give consumers what they want – a seamless and simple way to interact with your business while also incorporating payment services.

  • What is a mini-program and how can your business benefit?
  • How do mini-programs fit within the WeChat ecosystem?
  • Which businesses and industries do mini-programs work best for?
  • How do you go about developing a mini-program?


Session 3: Unlocking the potential of short videos for marketing




* Conditions
1. Limited to the participation of businesses in the City of Onkaparinga only.
2. Tickets are limited to 20 participants (one representative only per business) on a ‘first in, first served’ basis.
^ As tickets are limited, 100% cancellation fees may be levied for non-attendance once registered.





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Date and Time

Location

McLaren Vale and Fleurieu Visitor Information Centre

Main Road

McLaren Vale, SA 5171

Australia

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