Citizen centric social marketing

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Victorian Health Promotion Foundation (VicHealth)

VicHealth Seminar Rooms, Ground Floor

15-31 Pelham Street

Carlton, VIC 3053

Australia

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Event description
An opportunity to hear a global thought leader in behavioural influence and social marketing

About this Event

The Australian Association of Social Marketing’s Victorian Hub, together with VicHealth, is delighted to announce a special seminar with Jeff French. In this session Jeff will cover the need for and how to develop and deliver a more citizen centric approach to social policy. Included will be:

  • what a citizen centric policy approach and execution looks like;
  • how to develop a citizen franchise in which citizens’ needs and insight inform delivery and evaluation; and
  • how to build delivery coalitions across sectors and with citizens with an emphasis on co-design and implementation.

Jeff will share the latest considerations for anyone working in contemporary social marketing and behaviour change – don’t miss out on this unique event.

About the presenter

Prof Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed.              

Jeff French is a global thought leader in the fields of behavioural influence, Social Marketing, social communication and citizen focused programme planning and evaluation.

He has published over 100 academic papers and five books plus numerous guides and tool kits on these subjects including the European Centre for Disease Control first technical guidance on Social Marketing. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University and teaches at four other universities on a regular basis. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff led the UK government review of Social Marketing and set up the National Social Marketing Centre in 2005. In 2009 Jeff became the CEO of Strategic Social Marketing.

Strategic Social Marketing works with Governments, some of the world’s biggest private companies, including AB InBev, Nestle, and Purina. Jeff also works with International NGO’s and global organisations such as WHO and the European Centre for Disease Control as a consultant on the development, implementation and evaluation of programmes that aim to influence positive social and health behaviour.

Jeff is a member of several national and international policy committees and a member of the Editorial Boards of five professional Journals. Jeff is a Board member of the European Social Marketing Association. Jeff is also an advisor to the UK Dying Matters coalition, served on the advisory committee of the European EPODE obesity prevention ‘Open programme’ and currently also serves on the advisory committee of the National PHE sponsored national HIV Prevention Advisory Board for England.

Jeff has worked in over 30 countries with NGO’s, private sector companies, government departments and agencies on behavioural programmes related to:  health, transport, road safety, fire safety, drug and alcohol misuse, sexual health, gambling, forestry, environmental issues, public sector responsiveness, sustainable fishing, financial literacy, public sector recruitment, volunteer recruitment, obesity prevention, smoking school health, animal health and public service reconfiguration.

Jeff is a sought-after keynote speaker at international conferences and also offers training and mentoring services.  Jeffs latest book; ‘Social Marketing and Public Health: Theory and Practice, 2nd edition’, has been highly commended in the Health and Social Care category of the 2018 BMA Medical Book Awards.

This event is supported by VicHealth

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Date and Time

Location

Victorian Health Promotion Foundation (VicHealth)

VicHealth Seminar Rooms, Ground Floor

15-31 Pelham Street

Carlton, VIC 3053

Australia

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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