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Christmas Festival app: Santa’s Lil Helper

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Melbourne CBD

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Experience Melbourne’s Laneways with our Christmas Festival App – Santa’s Lil Helper


Santa needs your help to return his phone and his ‘naughty & nice’ lists to him. This Christmas, Santa is calling on Melburnians and visitors to Melbourne to help him.

Explore Melbourne’s most iconic laneways as you discover a truly magical augmented reality experience, made possible by PHORIA and IBM. Download the app "Santa’s Lil Helper: A Melbourne Laneway Experience" that will help him find his phone.

Helper Elves will be on hand to assist at Federation Square from 10am to 5pm every day (until 7pm on Fridays) until the 24th of December along with free high speed Wi-Fi at each key Laneway (Degraves Street, Manchester Lane, Howey Place, Bourke Street Mall and Alfred Place). In addition to the interactive Christmas festival experience, app-downloaders can opt in to win a Samsung Galaxy S8.

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Melbourne CBD

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