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China’s Rural E-Commerce and Gendered (Dis-)Enablement

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University of Tasmania

Room 346, School of Humanities

Churchill Avenue

SANDY BAY, TAS 7005

Australia

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This presentation employs feminist political economy perspective to explore the connection between e-commerce, entrepreneurship, and gender in rural China.

It discusses gendered engagement with and discourse of the new digital economy represented by Taobao villages, and asks: how has the success of rural e-commerce impacted on the evolving gender mandate and hierarchy in a competitive market economy in rural China? How do men and women respond to female role and participation in digital economic activities, especially since in the Chinese countryside gender defines relationship and hierarchies of subordination and domination?

The presentation will argue that women’s socioeconomic enablement does not necessarily translate into cultural and political empowerment. The enabling potential of female entrepreneurship is tempered by traditional constraints on women and capitalist exploitation of their cheap, flexible, and docile labour.

HaiqingHaiqing Yu is Associate Professor of contemporary Chinese media and culture in the School of Humanities and Languages, University of New South Wales, Australia. Her research focuses on the “effect” and “affect” of digitally mediated social economy, social movements, and cultural transformation. It explores Chinese digital and informal economy, associations, and social activism; rural e-commerce and its impact on gender and ethnicity; social enterprise, digital economy, and disability; social media and Chinese diaspora. Her published works have also explored the implications of the Internet and mobile communication on Chinese journalism, youth culture/sexuality, HIV related health communication, and everyday life politics. Her publications include: Media and Cultural Transformation in China (Routledge 2009) and Sex in China (co-author with Elaine Jeffreys, Polity 2015). Haiqing is a CI in ARC DP170102176 “Digital China: From cultural presence to innovative nation”, with M. Keane, et al.; and ARC DP1092878 “Internet History in Australia and the Asia Pacific,” with G. Goggin, et al.


VENUE LOCATION

Room 346, Level 3, School of Humanities, College of Arts, Law and Education, University of Tasmania, Sandy Bay campus.

  • Enter the main University carpark off Churchill Avenue (turn left at roundabout after overpass). Parking is available outside of the School of Humanities (the first building you see as you enter the carpark). Room 346 is located in this building on ground level. Look for the Asia Institute pop up banner!

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University of Tasmania

Room 346, School of Humanities

Churchill Avenue

SANDY BAY, TAS 7005

Australia

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