China Brand Asset Protection: Safeguard Your Brand's Equity and Assets- CANCELLED
Date and time
Location
International Chamber House
121 Exhibition Street Melbourne, Victoria 3000 AustraliaRefund Policy
Description
*Ticket sales for this event have been temporarily suspended pending a potential date change for this function. Those who have already registered will be notified of any changes.
ACBC Victoria is pleased to invite you to a round table focusing on safeguarding your brand's equity and assets in the China market.
Our speaker Mr Andrew Kuiler, founder of Shanghai based brand strategy and insights agency The Silk Initiative, is a China consumer goods expert with experience developing market entry, brand, product and packaging strategies for over 15 years. He will provide insight into:
- Brand integrity issues in China and how to protect your brand assets
His presentation will be followed by an interactive Q&A session, as well as ample networking opportunities.
Organised by
Founded in Victoria in 1973, the Australia China Business Council (ACBC) is a membership-based, non-profit, non-government organisation comprised of a National Office, eight state branches, and more than 1500 representatives from over 1200 Australian and Chinese companies.
ACBC actively promotes two-way trade and investment, economic cooperation and understanding between the business communities of Australia and China. ACBC also plays an influential role as an advisor to the Australian Government on commercial relations with China.
ACBC Victoria is one of the largest, most vibrant and diverse business councils in Australia. With over 300 company members and more than 3500 friends and associates. ACBC has close links with Chinese officials and expatriate groups, and provides regular business-focussed activities and events for our members across the country. In 2019, ACBC hosted 65 events for our members, attracting over 3600 participants.