Putting the Customer at the Heart: CX Insight to Execution, Measurement and Success
The Chief Customer Officer (CCO) is rapidly becoming fundamental to modern day business. A recent survey by Gartner found that 65% of companies have the equivalent of a Chief Customer Officer. But despite its gains in exposure the CCO role is still incredibly volatile due to a lack of standardisation and the challenges in demonstrating a clear ROI on customer experience initiatives.
As part of Corinium Global Intelligence’s Global Series the Chief Customer Officer (CCO) Forum Sydney is convening on November 28-29, 2016. This highly interactive event will provide a platform for senior customer experience executives to assess the most critical challenges and opportunities in ensuring corporate activities exceed the expectations of their customers.
Customer experience is consistently ranked as a leading competitive differentiator by leading CEOs. However, developing a unified customer experience strategy is often ill-defined and plagued with a plethora of challenges which require an enterprise wide-approach. Expert-led masterclasses on Developing Internal Champions and Brand Advocates and the Engagement, Adaptability and Adoption: Measuring Success, provide excellent opportunity for aspiring CCOs to further expand their knowledge and skill-sets.
Join us in November to hear some of Australia’s best use-cases, visionary keynotes, strategy based panels and discussion group formats, as well as the chance to network with 100+ like-minded individuals, all there to share their insights and challenges. This is the leading platform for the wider customer experience, and customer insights industry as a whole.
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