Cheers to InSites Consulting Australia

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Direction First | InSites Consulting office

241 Castlereagh Street

Level 5

Sydney, 2000

Australia

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The future is bright for market research in Australia; The innovative and digitally-led Direction First is now fully integrated with international marketing research powerhouse InSites Consulting and becomes an integral part of the ever-growing InSites Consulting Group. InSites Consulting Australia, formerly known as Direction First, was one of the group’s first strategic acquisitions back in 2017. More recent acquisitions include Johannesburg-based Columinate, Paris-based creative crowdsourcing agency, eÿeka, and online insight community innovator Join the Dots with offices in the UK, the US, and Singapore.

If there’s one thing evident from our great alliance, it’s that innovation runs in our DNA; we’re constantly creating and incorporating new technologies, networks and solutions to ensure our clients are brought to the future first!

Together with our passionate Sydney team, our loyal clients, and our loving friends, we’re ready to celebrate the next phase of our bright future with InSites Consulting, and most importantly, show you the wealth of solutions and benefits in store for you.

It promises to be an evening of celebrations!

  • Celebrate our recent AMSRS Best Award Paper with a re-run presentation of our ground-breaking chatbot research experiment with Nestlé Australia.
  • Celebrate our fab Sydney team, driving local relevance for global brands every single day. With 22 years’ experience in the Australian market, we’ve built a strong local team, who can now go even further for your business – leveraging support of the global InSites Consulting reach and innovation power.
  • Celebrate the rebrand with festive bubbles & bites.

The program:

5.00PM Welcome drinks
5.20PM Introduction

by Erica van Lieven, Managing Director InSites Consulting Australia
5.30PM A qualitative exploration testing chat bots versus humans
by Stijn Poffé, Business Director InSites Consulting Australia

While digital research communities have been one of the biggest disruptions to our industry, we believe that there is another game-changer lurking around the corner: chat. So together with Nestlé Australia, we set up a qualitative research experiment to hand over the reigns of a live research project to some very clever bots. In a fight of human vs machine, we explore a real business case that puts a human and a chat bot head to head, comparing the depth of the insights built in a human versus bot test. Join us for this exciting tale and award-winning presentation and find out if a bot could one day do your job!

6.00PM Meet InSites Consulting Australia
by Erica van Lieven & Magali Geens, Head of Client Happiness at InSites Consulting
6.30PM Celebration with bubbles and bites

Join our celebrations on Wednesday October 16 and meet the new InSites Consulting, your nextgen consumer insights partner for local impact in a globally connected network!

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Date and Time

Location

Direction First | InSites Consulting office

241 Castlereagh Street

Level 5

Sydney, 2000

Australia

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