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Changing your Strategy to a Changing Consumer
Wed. 7 December 2016, 7:30 am – 9:00 am ACDT
Changing your Strategy to a Changing Consumer.
Trevor Taylor, will discuss one of the most important Marketing Strategies in todays modern world, the move from Transactional marketing to Relationship marketing. As we head into the busy Christmas Season, Are you Catching Fish? Or does you’re Net have holes in it? Consumers in todays digitial and social media world now drive business.
Customer Relationship Marketing (CRM) is considered the most important concept of modern marketing! Are you creating the The Life Time Value stream of your customer ? Are you aware of the stream of profits a loyal customer will create over the life relationship with your business! Learn how to retain your customers! Learn how to grow your customer base! Are you still working on the 1964 textbook marketing mix model of the 4Ps or have you re-invented your business strategy to the 3Cs?
Trevor holds an MBA degree in Strategic Management and is a Certified Practicing Marketer of Australia and a Charter Marketer of E.U .In 2014/15 he was the Chair of Australia Marketing Institute in SA. In his career he launched 3 major reward/loyalty membership clubs, locally and internationally. The loyalty/rewards club in South Australia has a revenue stream that generates millions of dollars, and sustains the business, which resulted in him writing a book “Attaining Ultimate Results from your Loyalty Club” http://www.vividpublishing.com.au/trevortaylor/
Come to this free business event and learn how to attain the best ROI on your Marketing dollar spend and move away from the generic Cotton Wool Marketing!