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Certified Authority Marketing Specialist

Jane Anderson Lead Generation Expert

Wednesday, 16 May 2018 at 9:00 am - Thursday, 17 May 2018 at 4:00 pm (AEST)

Certified Authority Marketing Specialist

Ticket Information

Ticket Type Sales End Price Fee Quantity
2 Day CAMS Certification 16/05/2018 $3,500.00 $0.00
Early Bird 16/04/2018 $3,000.00 $0.00
Thought Leaders Business School 15/05/2018 $2,500.00 $0.00

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Event Details


 

We are in the centre of

 the perfect storm.

According to US Labour Studies, by 2020 50% of the workforce will be self-employed. Along with that, more than 60% of small businesses in Australia are started by women.

In 2015, Futurist Dr Graeme Codrington identified that one of the most in-demand skills through to 2025 is Personal Branding. The ability to self- promote, share your expertise and self-manage is the new version of bullet-proofing your career.

As a result, we have two groups of people who need each other:

  1. Experts in their industry who need marketing support to market them to grow their practice and stand out from the crowd.
  2. Marketing and Support staff, especially women and working mums, who have the ability to leverage their expertise to help these experts grow their practices.

This program has been designed to provide you with the skills and practical tools to not only be able to help an expert grow their practice but to help you market yourself to find those who need your support.

As a result not only will you have a highly relevant and in-demand set of skills setting you up for the future, you will also

  • be able to set yourself apart from others competing for similar roles
  • provide a unique value proposition to be able to work with your dream client
  • become a revenue generator rather than a cost centre for your expert.
Jane Anderson Industry Influencer model

Who program is suited for:

  • Business Managers or Virtual Assistants who support Experts, Consultants, Speakers, and Coaches
  • Marketing Consultants who manage marketing activities for Industry Experts
  • Experts in their Industry just getting started or working alongside their Business Manager


Topics covered include:

  • Database Management: How to establish, grow and maintain tour database to achieve a 40% open rate.
  • Tribe Building: Identify the specific metrics need to ensure your practice not only survives but thrives
  • Call Cycles: Create the ideal habits and routines for the greatest impact on your revenue targets
  • Email Marketing: Explore the hidden secrets to increasing your open rate in your newsletters and reducing unsubscribes
  • Social Media Marketing: Build your confidence in knowing how to run a social media campaign for an expert and why it's so different than other businesses.
  • Content Planning: Create a schedule of content that will have the most effective outcome for the expert to grow their practice.
  • Webcasts: Identify the most effective way to grow your experts' list online. Perfect for all levels of expert, from startup to seasoned.
  • Speaker Marketing: Learn how to market your expert with the most effective collaterals required
  • Podcasting: Uncover how to effectively create a powerful podcast and leverage the content your expert creates
  • Referal Marketing: Explore how to create word of mouth marketing for your expert and how to keep gaining more
  • LinkedIn: Learning how to use one of the most powerful social media tools for business growth. This one is key to moving from an expert to an influencer
  • Website Marketing: Knowing what needs to where, how to identify the key metrics for sales from the website is one of the most important marketing activities for your expert.
The Lead Generation Indicator™ Jane Anderson

This 2-day program Includes:

 

  • 2 Day Face to Face Workshop with Jane (valued at $2000)
  • 12 months access to almost 2 hours of video training (valued at $1500) templates, resources and tools
  • Access to the Connect LinkedIn for Lead Generation online program (valued at $500)
  • 12-month standard access to the Certified Practitioners Directory (after which time you can choose the level of access you prefer)
  • Access to Jane's Private Personal Branding Facebook Group (valued at $1000)
  • A copy of Expert to Influencer and Connect (valued at $60)
  • A follow-up coaching session with One of Jane's team (valued at $500)
  • Access to 12 months of webcasts and updates (valued at $6000)


Total Value: $11560
 
Investment: $3500+GST

To maintain your certification and directory listing: annual certification fee of $500.

This face to face program will be delivered annually in Australia and the US.

After completing this program you will:

  • Have access to and undertake the Lead Generation Indicator, the world's first diagnostic measuring marketing gaps that prevent experts in their industry from growing their practice.
  • Have the ability to identify the specific marketing gaps holding an expert back form business growth.
  • Advise the expert on the activities that need to be undertaken in a clear sequential order and empowers you to take the lead in these tasks.
  • Give feedback on progress to your expert.
  • Integrate your current software programs into the LGI activities.
  • At the end of this program, you will be requested to submit your portfolio for assessment to confirm that you have acquired the skills to market an industry expert. Provided you meet all assessment criteria you will be able to promote yourself as a Certified Authority Marketing Specialist using the logo below.

 

Certified Authority Marketing Specialist logo

 



What some have said...


"I've spent 12 months working with Jane to grow my influence through a stronger personal brand. Jane's superpower is identifying your uniqueness and amplifying it. She will build a strong foundation and hold you accountable to the critical actions. Jane's commitment to my success was absolute; she saw more in me than I saw in myself. Because of working with Jane, I have been braver than I knew I could be. I've achieved more, faster than I thought possible. If you want to be a woman of influence, you need Jane Anderson in your life!"


Dr. Emily VerstegeMentee | Customer Experience Expert | Speaker | Author | Mentor

"Before working with Jane Anderson I was really doubting my choice to run a business. Despite having the skills and knowledge to create amazing work for my clients I just wasn't able to translate that into a successful business. Jane has shown me how to connect with my audience in a way that suits them and builds trust. She has also shown me how to effectively nurture existing business relationships to grow my business quickly.

It's now 4 days into the new month and I have only 3 days of availability left to book in. On top of that my average sale has increased between by 25% to 100%. And that is not from simply increasing prices, it's from being able to communicate with my clients on what services I can provide to them, it's educating them on what is best for their business and on how to leverage their time and investment with me."


Kerrin SmithClient | Photography Expert

"Within four weeks of making a couple of modest tweaks, Jane Anderson’s advice led to me increasing online revenue by more than 10x! Simple, clear, direct strategies that increase impact and influence."

Justin Coulson, PhD

Author:"9 Ways to a Resilient Child" and "21 Days to a Happier Family" | Honorary Fellow, Centre for Positive Psychology, Graduate School of Education, University of Melbourne

"I love Jane’s work, and I love who she is as a person. She takes her own medicine – her profile is ranked in the top 1% of LinkedIn worldwide, and Feedspot recently rated her blog at #23 in the top 100 most influential branding blogs globally. She’s my go-to person for any thought leader who needs to improve their brand and needs to get in front of people in a new market. She’s also the person who supports me around my profile and branding – I feel very fortunate to be her client. More than that, she’s an inspiring person who is a pleasure to work with. Not only is she the best in Australia at what she does, she’s generous, straight, and brings joy to her work."

Peter CookClient | CEO of Thought Leaders & Dean of Thought Leaders Business School

"Jane is an extraordinary thought leader. Her work on presence and impact helps us stay real and connected in a crazy online world. Jane is the real deal, her work is measured and substantial."

Matt ChurchFounder Thought Leaders Business School | Top 10 speakers globally

 

"Jane is a refreshing and contemporary expert on all things ‘presence.’ Whether it’s your branding, your LinkedIn profile and optimising its use or how you are perceived in your market. Her intellectual property, born from extensive experience makes her stuff just ‘pop’! It’s clear, insightful and a bit of a game changer when it comes to getting noticed for the right things…no matter your field or industry."

 

Lynne CazalyMentee | Speaker | Author: "Making Sense," "Agile-ish," "Leader as Facilitator," "Visual Mojo" & "Create Change"








Have questions about Certified Authority Marketing Specialist? Contact Jane Anderson Lead Generation Expert

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When & Where


Gold Coast
TBC
Gold Coast, QLD 4215
Australia

Wednesday, 16 May 2018 at 9:00 am - Thursday, 17 May 2018 at 4:00 pm (AEST)


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Organiser

Jane Anderson Lead Generation Expert

Jane is a marketing expert. With over 15 years’ experience in Lead Generation for trusted advisors, experts and thought leaders, she helps her clients to grow their businesses through LinkedIn.

She is one of LinkedIn’s endorsed Small to Medium Business Advocates and identified as one of the top 12 Influencers on LinkedIn in Australia and New Zealand. She is also the host of the #1 ranked “Jane Anderson Brand You Show” on iTunes.

Her clients include Virgin Australia, Sunsuper, Lego, Ikea, Rio Tinto and Origin Energy. She is also on faculty on Thought Leaders Business School working with some of Australia's leading experts in their field.

She has been featured on Sky Business News, Business Insider, Sydney Morning Herald, The Age and Courier Mail. She was a nominee for the Telstra Women’s Business Awards for 2014 and 2016, and the author of four books including the upcoming “INFLUENCER: The 12 Secrets to Explode your List, Skyrocket Your Leads and Supercharge Your Visibility. The Step-by-step guide for Thought Leaders and Trusted Advisors “

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Certified Authority Marketing Specialist
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