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CANCELLED: Who's Your Most Important Customer?

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Charles Darwin University Business School

21 Kitchener Dr

Darwin Waterfront, NT 0800

Australia

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CANCELLATION NOTICE:

We regret to announce that the Who's Your Most Important Customer? seminar at 3.30pm on Wednesday 25 October has been cancelled.

Our international speaker Dr Dick Lee is no longer able to travel to Australia at this time due to ill health.

Please accept our apologies for the inconvenience and disappointment.

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Value Innovation is a proven process for driving sustainable growth, by delivering exceptional value to the Most Important Customer in your value chain. Whether you're a not-for-profit, a government agency, B2B or B2C, large, small or in-between, whether your Most Important Customer is inside or outside your organisation - you can value innovate.

Led by internationally renowned expert on Value Innovation, Dr Richard (Dick) Lee, this presentation will take you through a step by step process to identify your unique value chain, and who your most important customer is – and you might be surprised to learn that it's probably not your direct customer!

Identifying your Most Important Customer is central to the Value Innovation process: only then can you discover and prioritise their unmet needs. Attend this free session to gain insight into where your organisation should start its innovation strategy.

About the Speaker

Dr Dick Lee's Value Innovation process is proven, simple, and scalable and has been adopted by over 300 companies in 10 different countries, including multi-national giants like Procter and Gamble, Chevron and Caterpillar. Closer to home, organisations such as the Royal Flying Doctor Service have worked with Dr Lee.

Testimonials

"The insights and inspiration of Richard (“Dick”) K. Lee’s Value Innovation Process provided an essential foundation for our organisation’s first foray into new product development.
Ed Cleaver, Compassion International

"I see Richard K. Lee’s Value Innovation Process as a breakthrough approach to delight your customer rather than just satisfy them."
Gary Keatings, DHL Glasgow

"…we are better targeting growth opportunities in a tough market, and changing the way our product developers think and work."
Graham Jackson, AstenJohnson



  • Dr Richard Lee

    Dr Richard Lee


    Value Innovation Expert


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Charles Darwin University Business School

21 Kitchener Dr

Darwin Waterfront, NT 0800

Australia

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