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CANBERRA - Social Media Strategy: Preparing for 2019!

The Creative Collective Canberra

Thursday, 21 February 2019 from 9:00 am to 4:30 pm (AEDT)

CANBERRA - Social Media Strategy: Preparing for 2019!

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Early Bird Ticket
Early bird ticket for BYO Laptop session
Ended $297.00 $0.00
Standard ticket
Standard ticket for BYO Laptop session
Ended $397.00 $0.00
* Prices include GST

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Event Details

CANBERRA - Social Media Strategy: Preparing for 2019!

Whether you’re currently participating in social media for personal or professional reasons, if you want to have a cracking 2019 in business you need to be doing social media well! Come along to this full day workshop and gain an overview on each of the major social networks, improve your approach to developing content and images and walk away with an actionable social media strategy. 

This workshop is hands on and interactive so bring a laptop (not a tablet) to put what you learn into action there and then!

Join us for our Hands On and Interactive BYO Laptop training where you will leave with a social media strategy!


  • 10 reasons why you should care about social media
  • What are the major social networks (Facebook, Linkedin, Instagram, YouTube)? How many users do they each have? What kinds of users? 
  • What about the other networks? Pinterest? Twitter? Snapchat? Google+? What are they? Should you be on them?
  • Defining your objectives – find out what tangible results it is possible to achieve on social networks and use these to define your own company’s objectives for using social media
  • Defining your target market – depending on your geographic location, and area of specialty, you may wish to target different segments of the market. Find out how this is possible on social media.
  • What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels. What will your voice be? What will you talk about? How will you stay interesting?
  • Structure - Profiles, pages, groups, likes, followers - what does it all mean and have you got the right structure to move forwards with? What to do if you have multiple pages or the wrong structure. How do you optimise the accounts you have got?
  • The social media success wheel – the 7 steps you should follow to get started and succeed on social media
  • Content creation - How to create and share content across social networks in minimum time and with maximum effect – banish writers block and come up with a string of great things to share on social media and learn about scheduling tools which allow you to post in advance, which can reduce your social media time investment down to just 30 minutes per week after set up
  • Post, manage and respond - Once you're established on social media, you need to schedule posts on a regular basis. So how often should you post? Should you post direct on the networks or via professional scheduling tools? What is the best time to post? How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
  • Analyse, report & improve - How do you measure results from social media and tie these back to your objectives? What should you use to analyse your results and how do you collate it into a report to share with your boss or team and improve from.

Participants will leave with a social media strategy to implement for their business or to refer to their support team or external agency to truly leverage Social Media for their organisation.


  • People who want to develop a clear social media strategy for their business
  • People who have established social media networks but who aren't confident they are set up correctly or doing 'the right thing'
  • People who are 'doing social media posts' but don't feel like they are getting results from their efforts
  • People who have no idea when to write, and what to write about on social networks
  • People who are time poor and want to find the most efficient way to 'do social media' with maximum results
  • People who want to learn about tools that will help them monitor and manage their social media accounts more efficiently
  • Students should have a strong working knowledge of either Mac or Windows


Cate loves to help business owners increase engagement, share their message and create loyal fans. She specialises in blogging and social media services and strategies to increase engagement and circulation. Her favourite topics are small business, time-saving technology and effective short cuts.


Timing: We suggest you arriveat 830am for a 9am start. This allows you time to park, set up, get on WiFi, network with other attendees and the trainer and resolve any issues to start promptly at 9am.

BYO Equipment At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Minimum numbers: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

DATA - Your contact details may be entered onto our database as a result of your registration for this event so we may send you follow up material, and any important updates/announcements and remain in touch post event. You can unsubscribe at any time.

Have questions about CANBERRA - Social Media Strategy: Preparing for 2019!? Contact The Creative Collective Canberra

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When & Where

WOTSO WorkSpace
Ground Floor
490 Northbourne Avenue
Dickson, ACT 2602

Thursday, 21 February 2019 from 9:00 am to 4:30 pm (AEDT)

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The Creative Collective Canberra

The Creative Collective is a digital marketing agency specialising in social media, and also offering SEO, PPC, website development, branding and design, PR & Marketing and more. Since 2009 it has had a training division, The Training Collective, which offers digital skills training online and offline, publically and privately.

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