Let's face it, marketing is the bug-bear of many businesses. It can take a lot of time, it definitely can cost a lot of money, and much of it does not work, so many stop marketing, or continue to do the same old things (regardless of whether they worked or not).

Marketing needs a planned approach, it doesnt need to be complicated however. In this 1.5 hour session we will work through:

• What is marketing?
• Traditional methods v online methods
• How do we measure the effectiveness of different types of marketing?
• What type/technique of marketing are best?
• Understanding the concept of "customer acquisition costs"

We will also work through a simple marketing plan, that will assist all business types.

All participants will receive an information pack that includes a template for a basic marketing plan, hints and tip sheet, along with some tools and information that you can use in your business.

ATTENDEE BONUS:

All session attendees will receive a FREE 30 minute one-on-one session with the presenter, Darren Keenan. He will meet with you privately, to have a confidential discussion about your business, aspirations and what would help to bring your business more success.

Who should attend these session?

• business owners and managers
• people starting a new business
• Retail businesses
• Trades and services businesses
• Home-based businesses