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Business & News Writing Essentials

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Business and News Writing Essentials

In a world where we increasingly rely on the written word to communicate our ideas, it is more important than ever to master the art of written communication, regardless of your field, job, and expertise.

Good writing not only ensures effective communication but increases credibility and influence. Whether you are sending an internal email to colleagues, pitching to journalists, or communicating with clients, the way you write can either support or hinder your career progression.

This five-week live webinar course is designed for those who work in the PR and comms industry. Training outcomes include: confidence to get started, how to research a topic, setting objectives, spelling and grammar basics, improved sentence structure, how to edit work for more clarity, and editing skills.

Attendees will learn how to:

  • Best practice writing

  • Questions to ask before you write

  • Getting started

  • Drafting text for effective business documents

  • Sentence structure

  • Word choice, spelling

  • News, angles, pitches

  • Grammar basics

  • Punctuation

  • Business writing

  • Action plan

  • Further reading

This online webinar series will occur weekly for five weeks and run Tuesdays at 12 noon to 1.15pm (AEST - Australian Eastern Standard Time).

Session 1: Tuesday, May 8th
Session 2: Tuesday, May 15th
Session 3: Tuesday, May 22nd
Session 4: Tuesday, May 29th
Session 5: Tuesday, June 5th

Perth: 10am
Darwin/Adelaide: 11.30am
Sydney/Brisbane/Melbourne: 12noon
Auckland: 2pm

What you will get:
- Five 75 minute live webinars (recorded)
- Access to the slides with stories, case studies, and helpful tips
- Homework delivered for you to complete with feedback and tips for improvement
- Guided emails to keep you on track and encourage you through the course
- Bonus resources and templates

What you'll need:

- An open mind, curiosity and a desire to improve your writing ability
- 75 minutes to engage in the webinar,
- 1 to 2 hours each week to dedicate to homework and honing your writing skills
- An easy, quiet place that is free of distractions to make you feel good about writing. Consider a meeting room, coffee shop or library if your usual place is too noisy.
- Technical details: A computer to tune into the webinars, internet access, and a PDF reader

Who should attend this course? This course is aimed at industry professionals or those who would like to sharpen their writing skills.

Workshop Facilitator: Amanda Little, FPRIA
Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had firsthand experience in writing a wide range of pr and comms documents. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE.

Do you have any questions or would like a copy of the course outline? Contact Amanda Little - amanda@intermediaconsulting.com.au

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