$995

Business Case Writing Master Class - Online Classroom

Event Information

Share this event

Date and Time

Location

Location

Online Event

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description
There is more to preparing a business case than the financial model. This course will help you prepare a pitch that will get decisions made.

About this Event

Course Overview

It is not uncommon for a Business Case to be used as a polite way to say no to an idea. They can be hard work with no clear certainty that having one will achieve your goal.

In this one-day course we turn the humble, often never read, Business Case in to a powerful communication tool. We step through 4 stages of Business Case development that will help you to capture new ideas and opportunities, validate them with the marketplace and then communicate them with confidence to financial and non-financial stakeholders.

The Business Case is the story that every new product idea is born from and whether it is a formal document or a compelling pitch deck, the elements required in the story are the same.

Who Should Attend?

  • Product Managers,
  • Product Marketing Managers,
  • Product Planners,
  • Group Product Managers
  • Marketing Managers

Master Class Description:

  • Delivered in a highly interactive mode, requiring attendees to participate and provide personal input.
  • 6 to 16 participants.

Duration:

  • 1 day course from 9am to 5pm

Outcomes:

Attendees will learn:

  • The steps required to take an idea from conception to business approval.
  • To identify the market potential for new ideas and determine the business’ opportunity.
  • To determine inputs required for a good Business Case including business capability and the organisational risks associated with delivering the new product or service.
  • To review Business Cases to determine when to proceed with product delivery.
  • To present Business Cases to stakeholders in a succinct and informative way.
  • To recognise the structure of a good Business Case template.

Agenda:

  • Introduction
  • Getting Started
  • Purpose of the Business Case
  • Business Case framework
  • Inputs for Business Cases
  • Writing the Business Case
  • Evaluating the Business Case
  • Presentation to Stakeholders
  • Review Business Case Templates

Please note that the course dates and details may be subject to change up to one week prior to the course.Costs are in Australian dollars and include GST

Share with friends

Date and Time

Location

Online Event

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved