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Building Superfans with Personal Video

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In this Skills Webinar, we are being joined by Casey Hill, Bonjoro's Head of Growth, as we look at the superpower of a personal video.

About this event

Shopify recently published a study that showed that the top 1% of customers spend 18x the median. These are your superfans. Your vocal advocates.

We all want more of them, but how can we go about proactively doing that?

Casey Hill, Bonjoro's Head of Growth has worked with hundreds of brands to implement personal video into sales, onboarding, and customer support.

He'll walk you through exactly how you can use video to grow your business faster including:

- How personal video works

- How ConvertKit used video to reduce their annual churn rate by 36%

- How Ontraport reduced their demo no-show rates by 15%

- How we at Bonjoro used video to increase conversion rates by 33%

- Plus lots of tips along the way for getting the best results with video

Meet Casey:

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast.

Whether it's garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts in 2020), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role as Head of Growth at Bonjoro, Casey helps brands convert more sales and retain more customers with video emails.

Besides his day job in software, Casey also launched a tabletop gaming business in 2015 that went on to create a game, Arkon, that was 800% funded on Kickstarter and sold thousands of copies worldwide.

In 2020, Casey launched a course business, Amplified Masterclass, educating people about how to monetise channels like being on podcasts and Quora. Casey is looking to cross 6 figures in sales for this business by 2022.

On the consulting side, Casey works for hundreds of dollars an hour, consulting with some of the worlds biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, inbound marketing, and marketing automation.

Join Casey and Linda as they share with you tips on:

-How to use customer churn

-How to use video to reduce Demo no-shows

-How to convert more trials

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Organiser Enever Group

Organiser of Building Superfans with Personal Video

At Enever Group we are committed to excellence in all that we do. Our founders Clive Enever and Linda Reed-Enever are leaders in their fields and offer strategic coaching mentoring and services in our offerings here at Enever Group.

Our Business Strategy Team is lead by Business Strategist Clive Enever. Clive brings over 30 years experience to the table and your business.

Our Marketing Team led by Linda Reed-Enever are known for creating impact. Linda’s superpower is ideas and working with her and our marketing team supercharges your brand.

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