Building Business: Marketing - Truly Knowing Your Customer

This session will explore how to truly understand your customer; from product market fit and personas, to customer journeys.

Join us for this session that will help you:

• Search for “market product fit”
• Work out your UVP
• Look at the SaaS mission matrix
• Segment your marketing plans

ABOUT THE SPEAKER

Llew is a leading Australian serial startup entrepreneur and investor that has foundered and exited to ASX entities over his 24 year investing, digital and marketing career.

He is the former Founder, Managing Director & Chair of The Reload Group, one of Australia’s largest digital & eCommerce marketing agencies that was sold to Hardie Grant Media in 2022. From 2006 Llew built the Reload business to 85 staff and 300 clients located in offices throughout Brisbane, London and Manila.

From 1999 to 2006 Llew was co-Founder of leading Queensland web, eCommerce and digital agency Alfresco, that was sold to a consortium led by the ASX listed STW Group.

Llew is the former Entrepreneur-in-Residence (EiR) for the RCL Muru-D Accelerator and Activate+ programs and is the EiR for the Bentleys Carefactor Aged Care Tech Accelerator.

*This session is available in-person and online. Please register for details to join online.*