In this webinar with marketing guru and strategist, Marion Di Benedetto, we explore the factors that are important to building and establishing a strong brand.

We look closely at –

Your ideal customer, your value proposition, and the need for consistency of messaging across all platforms. We delve into techniques that nurture trust and credibility to trigger engagement to build a brand that people will love.

You will learn:

• What factors are important for a brand to feel strong and well established

• Steps to building trust and credibility

• Triggers to getting your ideal customers to buy from you.

You will leave with:

• Understanding of key factors customers associate with a well-loved brand

• Strategies to building trust and credibility

• Clarity around their target audience and their own value proposition.

Presenter: Marion Di Benedetto of Sierra Marketing

Marion is Strategy Director with Sierra Marketing – a boutique agency driving inspirational and fresh thinking into marketing in the digital economy.

Marion founded Sydney based Sierra Marketing in 2007 and since then, has been focused on helping clients to increase productivity and grow their business.

She is passionate about problem solving in a business and communication context and loves to simplify communication and marketing strategies.

Marion has been part of the G20 Young Entrepreneurs Alliance since 2013. She believes that entrepreneurial thinking is a force that stimulates progress and loves to encourage those she works with to harness the power of entrepreneurial thinking to achieve overall personal and business success and realise their full potential.

Sierra Marketing - https://www.sierramarketing.com.au

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