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Build your personal brand and gain new customers

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Fleur Brown, Cofounder TEDxSydney, shares the importance of storytelling in attracting new customers

About this Event

People do business with people. As a business owner, one of the strongest tools in your arsenal is your personal reputation. Learn how to build a powerful online profile, rethink how you position yourself as the expert in your field, become a go-to person for media and get invited to speak at virtual conferences and events. This session is for anyone who wants to attract new customers to their business, services or online store as well as for creative businesses and artists.

Webinar outcomes:

  • Identify clear personal and promotional objectives and map out a plan that will achieve those goals
  • Understand what makes great content and establish yourself as a thought leader
  • Learn to leverage online networks that are relevant to you including LinkedIn, Medium, Twitter and Facebook to amplify your message
  • Learn new tactics to raise your profile in an era of online events and new emerging media channels
  • Watch as Fleur workshops live with creative businesses just like you. Fleur will coach them to identify their unique value proposition and position themselves online. This workshop will enable questions and feedback with participants throughout.

This event will be facilitated by Rebekah Campbell, cofounder of Zambesi.

About Fleur Brown

Fleur is the founder of PR Agency Launch Group and a co-Founder of innovation festival TEDxSydney. During the past twenty years she has worked closely with the C-suite of Australia’s leading brands to position themselves as thought leaders and deliver powerful keynote addresses. Fleur has represented and commissioned many of Australia’s most highly sought after speakers including presenters with TED.com, TEDx, the Olympic Games, the Winter Olympics, Commonwealth Games, the Seven Network, ABC Television and FOXTEL's Multi Channel Network. She is a high-profile commentator on personal brand and a trained presenter and lecturer.

Other events as part of the Reboot series

  • Rethink your business model with Tim Doyle, Pilot, Koala. Book now.
  • Smart marketing tactics to grow your business with Tim Doyle, Pilot, Koala. Book now.
  • Rethink your brand strategy with Andre Eikmeier, cofounder Vinomofo. Book now.
  • Create stand-out content with Chris Wirasinha, cofounder of Pedestrian.tv. Book now.
  • Tactics for growing your business with Anna Cheng, Growth Marketing Manager at Brighte. Book now.

The Reboot series

These events are part of City of Sydney’s Reboot series. The program aims to help businesses and creatives adapt, innovate and bounce back better. It will focus on digital skills, customer strategy and financial strategy.

The program has been created in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.

Visit city.sydney/reboot for the full series of events.

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