Date/Time:

Monday, 13 July 2020

WA: 4:00 PM to 6:00 PM (AWST)

NT: 5:30 PM to 7:30 PM (ACST)

QLD: 6:00 PM to 8:00 PM (AEST)

Join us as we explain and discuss a process the big companies use called “Brand Architecture” and learn how you are, who you want to be and how you need to present and communicate to your target customers.

Outcomes :

• Identify the Brand Archetype of your business

• Learn how that should impact your communication and visual presence

• Identify quick tasks you can do to create consistency in your brand

• Create a 1-page Brand Strategy that you can take and integrate into your business.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

ABOUT THE PRESENTER

Michelle Fragar is a world-class marketer having run global marketing departments, and she is excited to be able to share her knowledge with you. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local - or if they dream big - global market.

An ASBAS Digital Solutions Qld workshop in partnership with Livingstone Shire Council and RDA Central & Western Qld