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Build a powerful personal brand with Fleur Brown Cofounder TEDx Sydney

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Barangaroo

Barangaroo, NSW 2000

Australia

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Description

EXCLUSIVE WORKSHOP LIMITED TO 12 PARTICIPANTS

Course overview:

Personal brand is central to professional success. This workshop provides you with tools to turn your passions and knowledge into authentic thought leadership. You’ll learn how to build and leverage your profile to amplify and support the growth of your organisation, attract new business and further your career.

Outcomes

  • Identify clear personal and promotional objectives and map out a plan that will achieve those goals.
  • Understand what makes great content. Identify your signature topic, develop your voice and learn how to establish yourself as a thought leader.
  • Create and / or edit an ideal professional bio for use across all your personal brand endeavours.
  • Set-up and leverage online networks that are relevant to you including LinkedIn, Medium, Twitter and Facebook to amplify your message. You will leave this workshop with everything in place and a road map for maintaining a powerful social presence.
  • Learn how to attract and deliver relevant speaking engagements.
  • Understand how media works and how to position yourself as a go to person for journalists.
  • Understand how to leverage your personal brand to support your professional career objectives.
  • Learn how to protect your personal and professional reputation online and navigate the social landscape without compromising your professional or your personal identity.

This workshop is suitable for:

  • Corporate executives looking to enhance their profile and secure a more senior position.
  • Partners and associates who understand the importance of personal brand to attract and retain business.
  • Executives with ‘business development’ as a key part of their role.
  • Business owners and founders looking to raise the profile of their business for customer growth, recruitment or capital raising.
  • Employees who want to better support and amplify the messages of their organisation.
  • Professionals looking to transition careers or organisations and need to elevate their profile or build a bridge to a different position.


About the instructor:

Fleur Brown is the Founder of PR Agency Launch Group and a Co-Founder of innovation festival TEDxSydney. During the past twenty years she has worked closely with the C-suite of Australia’s leading brands, helping build the profiles of business and thought leaders from some of the world's most innovative brands including TED.com and TEDx, the Olympic Games, the Winter Olympics and the Commonwealth Games, the Seven Network, ABC Television and FOXTEL's Multi Channel Network. She has worked with thought leaders and icons of personal branding such as Richard Branson and Paris Hilton and Ian Thorpe. Fleur has worked as a journalist in Australia, the United States and New Zealand.

Course curriculum

Module 1: Define your goals

  • Why do you need to raise your profile?
  • What benefits can flow from this for you and / or your current business brand?
  • Who is your audience?
  • Set some achievable 12-month targets
  • Understand your strengths, boundaries and natural limitations

Module 2: Build a great bio – the cornerstone of personal brand

  • Review some successful case studies
  • Select the right photo
  • Summarise your expertise in a compelling way
  • Use your bio to build a bridge to the ‘future you’
  • Describe yourself using the language of impact and influence
  • Identify where the long and short versions of your bio need to be used

Module 3: Find your signature topic(s)

  • Examples of great profiles which are built on thought leadership, not ‘selling’
  • Map the topics where your expertise and experience meets your passion
  • Map the competition – then create a fresh conversation
  • Identify 3 – 5 ways of bringing this topic or theme to life across channels such as: speeches, articles, white papers, media, website, blog or social posts

Module 4: Set up your online channels

  • An overview of key social channels and how and when to use each
  • Upgrade your LinkedIn profile in class and learn future tips and tricks
  • Set-up or upgrade your Twitter channel
  • Set-up your Medium channel
  • Create a plan for Facebook (if appropriate)
  • Plan a personal website (if appropriate) or contribute to your company website content

Module 5 – Create Great Content

  • Identify and track what your target audience is interested in
  • Create an outline (participants can work on a speech or presentation, an article or blog post or a white paper)
  • How to identify and use your authentic voice
  • Tricks for getting your content finished
  • When to bring in a third-party professional or editor

Module 6 – Find your forums

  • How to get more gigs on the paid and unpaid speaking circuit
  • How and when to consider publishing a paper or a book
  • Is your content right for media?
  • How to contact and use the media as a channel
  • Establishing a plan – how often should you self-publish content via blogs / website etc?

Conclusion: Bringing it all together into a 12-month content plan

Workshop logistics:

This one-day workshop is limited to twelve participants, enabling Fleur to facilitate one-on-one and group feedback as you develop your unique personal brand. This course is interactive and involves doing the work to set up your brand on the day. Participants need to bring a laptop computer. The workshop is held in an awesome large boardroom in the Sydney CBD and runs from 9 am– 5.30 pm with short breaks. Lunch, morning and afternoon tea is provided.

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Date and Time

Location

Barangaroo

Barangaroo, NSW 2000

Australia

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Refund Policy

Refunds up to 7 days before event

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