Brisbane Retail Readiness & Private Label Workshop

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The Capital

155 Queens Street

Brisbane, QLD 4000


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No Refunds

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FIAL & Brisbane Marketing are collaborating to bring together the 'Future Food initiative' - with upcoming programs and events to accelerate your food business to the next level. Renowned as one of the best ways to gain detailed knowledge of how retail works, here is your opportunity to talk to industry experts.

These Workshops are specifically designed to give small companies the skills and confidence to compete more effectively in the Retail, especially in supermarkets, but also into other commercially based channels to markets that may be attractive as part of your growth strategy – but you just don’t know enough about them to decide if and how to move forward. You will be provided with Information and tools to:

  • Challenge or complement your current thinking about oppportunities in retail

  • Understand Branded and Private Label buyer KPI’s

  • Understand how to manage both your profitability and your retail Customer’s profitability

  • Understand the market assessment process and how to engage with buyers

  • Identify and communicate ‘what you are famous for’

  • Preparing your presentations to meet potential Customer’s needs

Case studies, exercises and resources will be workshopped to enable participants to develop tangible Retail and Private Label specific strategies and tactics to enhance growth prospects for their business.


8am - Registration & Meet and Greet

8.30am - 12.30pm - Retail Readiness

The morning session focussing on Retail Readiness will be facilitated by Peter and will cover such areas as:

  • An overview of the Grocery Market

  • How retailers make money

  • Retail KPI’s

  • Point Of Purchase drivers

  • Category development

  • NPD for market applicability

  • Research - insights and Implications

  • Business planning

  • Product and Category SWOT

  • UBF and GS1

  • Grocery Code of Conduct

12.30pm - 1pm Lunch Break

1pm - 5pm - Private Labelling

The Private Label Readiness session in the afternoon will be facilitated by John, and will cover such areas as:

  • An overview of the Private Label Market

  • Private label defined - what is it and why

  • Industry overview - how prevalent is it

  • Supplier strategic considerations

  • Commercial modelling

  • Packaging

  • Retailer expectations

  • Retailer engagement

  • Managing the risk

  • Cost and Margin considerations

  • Importance of relationships and persistence

We urge all companies looking at attending a Retailers One on One meeting event in the near future to consider this workshop. This workshop will provide companies with the tools and negoitation skills to undertake a retailers buyer meeting.

* Please note: it is a prerequisite that you attend this workshop if you are looking to secure a one to one appointment at the Coles Meet the Buyer event (unless you company has experience selling to retailer/ FMCG) COLES EVENT LINK

Please register to secure you place. For further information please contact Heidi Eldridge, heidi.eldridge@fial.com.au, 0488388037.

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Date and Time


The Capital

155 Queens Street

Brisbane, QLD 4000


View Map

Refund Policy

No Refunds

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