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Breakfast with Twitter

Sports Geek

Wednesday, November 28, 2012 from 7:00 AM to 9:30 AM (AEDT)

Breakfast with Twitter

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird Sold Out Ended A$39.00 A$0.00
Standard Ticket Sold Out Ended A$59.00 A$0.00

Event Details

Breakfast with Twitter


Sean with Larry Bird (The Twitter Logo) at Twitter HQ in San Francisco

Sports Geek presents Breakfast with Twitter - an innovative event showcasing Twitter best practice in the world of sports and entertainment.

Twitter loves the Australian Twitter scene and they are excited to see it continually growing.  The Twitter team will be in Australia for this invite-only event sharing valuable Twitter insights and case studies.

The event will be hosted by Sports Geek's Sean Callanan (@seancallanan) and ABC's Francis Leach (@SaintFrankly).


Wednesday 28th November 2012 7:00am (for 7:30am start) to 9:30am


Etihad Stadium

Limelight Room - Level D - Gate 4

Who should attend?

Not often you get to hear directly from the source, so please invite:

  • CEO - see the benefits of developing fan relationships via Twitter
  • Digital team - see how teams in US & UK are deepening relationships with fans using Twitter
  • Membership & Ticketing team - see how Twitter is helping sports & entertainment sell more tickets
  • Sponsorship team - see case studies of sponsorship activations leveraging Twitter fans
  • Athletes - see how US & UK athletes are using Twitter to develop their personal brand 

The Lineup

G'day Australia

Mike Brown @MikeIsBrownMike Brown (@mikeisbrown)
International Development - Twitter

Mike will demonstrate where Twitter is right now, where it is headed & insights into the Australia Twitter scene. 

Twitter Best Practice in Sports & Entertainment

Omid Ashtari @OmidOmid Ashtari (@omid)
Head of Twitter Sports and Entertainment team 

Omid will demonstrate via video hookup how US sports teams build Twitter audiences and activate with sponsors.

Twitter Media

Jenna Mannos (@JennaMannos)
Twitter Media: Sports & Entertainment

Jenna will join the discussion via video to discuss how sports and entertainment brands are using Twitter to engage with fans.

Australian Twitter All-Star Panel

@GCalombarisGeorge Calombaris (@gcalambaris) hear how George has used Twitter to connect with Masterchef fans as well as patrons of his restaurants.  Keep up with George at

Stay tuned more to come... 

Don't miss out

@TwitterAU bringing Twitter to Aussies

At the request of Twitter press will not be invited to the event.

Tickets will be limited so please secure your ticket now.



Do I have to be on Twitter to attend?

We expect most attendees to be on Twitter & to be looking for new case studies to help their team or brand but we'd love to see your executive team in attendance to see why Twitter will be an exciting platform.

Where can I contact the organiser with any questions? 

Contact Sean Callanan from Sports Geek on 0407 047 200 or or @seancallanan

Is my registration/ticket transferrable?

Yes, but we hope you can make it, printed ticket will get them in.

Why isn't this event free?

This event it is being run by Sports Geek to help Melbourne & Sydney sports & entertainment community connect with Twitter during Mike's visit.  Although we'd like to offer free tickets there are costs associated with putting on an event like this.  Ticket prices have been kept as low as possible to make the event accessible and ticket fees are being used to pay for event costs (venue hire, AV, catering). 

I'm not in Melbourne what about other cities?

We will be hosting a Breakfast with Twitter event in Sydney on December 4 at SCG - Get tickets here.

How to get to the Limelight Room?

By Private Vehicle

• Enter the Etihad Stadium car park via Bourke Street - Car Park Entry A (left ramp)

• When you enter the car park, park to the right side of the venue and proceed to Gate 4

• Take the lift to the Level D

By Taxi

• Direct the taxi to stop at Bourke Street side of the venue

• Proceed up the steps and turn to your right, proceeding to Gate 4

• Take the lift to the Level D

By Train

• Cross the Bourke Street Pedestrian Bridge from Southern Cross Station

• When you get to the stadium, turn to your right, proceeding to Gate 4

• Take the lift to the Level D

By Tram

• The Bourke Street, Collins Street, Latrobe Street and City Circle trams can be utilised to get to Etihad Stadium. Please refer to the map once you alight the tram to ascertain the direction you need to travel to and around the venue to get to Gate 4

• Take the lift to the Level D

Have questions about Breakfast with Twitter? Contact Sports Geek
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When & Where

Etihad Stadium, Limelight Room, Level D, Gate 4
740 Bourke St
Docklands, VIC 3008

Wednesday, November 28, 2012 from 7:00 AM to 9:30 AM (AEDT)

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Sports Geek


Sports Geek is a sports digital consultancy helping sports, fans & sponsors connect using technology.

Sports Geek works with sports leagues, teams, athletes & brands to engage the digital sports fans in Australia, New Zealand & USA.

Sports Geek is connected with over 1,000,000 Facebook fans with clients in the NBA, AFL, NRL & Cricket.

Sports Geek can be found on Facebook, Twitter (@SportsGeek) & LinkedIn.

Meet Sean Callanan

Sean understands the sports digital landscape. Connecting sports, fans & sponsors using technology is his mission. Sports Geek is connected with over 1,000,000 Facebook fans with clients in the NBA, AFL, NRL & Cricket.  You can hear him on Sports Geek Podcast on the top ranking sports digital podcast on iTunes and Stitcher.  

See him live at sports conferences in Australia, New Zealand & USA for more info go to, he is a steering committee member for SEAT Conference driving the digital track.  

Sean also founded Beers, Blokes & Business podcast which is currently #1 Business podcast in Australia.  Another successful side project was the Super Awesome Micro Project, which Sean was a patron and drove the digital and social initiatives with the project that garner major media attention from MashableWiredNBC & BBC as well as over 3 million YouTube views in 5 days.

Sean lives & breathes sports digital you can find him on Twitter @SeanCallanan & connect with him on LinkedIn.

Sports Geek Testimonials

Sean is the perfect mix of a modern-day digital and social media pioneer and overall business strategist. He has great depth of experience in management and the inner workings of an IT/Interactive organization but also is ultra forward thinking in digital and social media. My favorite part about his approach to social media is that it’s based in things he’s passionate about (sports) but pragmatic (results-oriented). Kirsten Corio - NBA

If anyone out there needs a great Digital/Social Media consultant you should speak to Sean, we have engaged the services of Sports Geek to help us in this area. Sean presented to us yesterday and spoke with all of our departments and the feedback was terrific. Craig Burton - Adelaide Crows

Sean has worked extensively with the West Coast Eagles in helping set-up and maintain our social media presence in the digital sphere. He is the driving force behind the WCE branded Sports DP and was instrumental in creating better engagement with our fans. Sean is very knowledgeable, very personable and very creative Matthew Gepp - West Coast Eagles

In an industry that is constantly changing and forces you to be on consistently on top of your game, Sean ensures that you get the most out of your digital activations with everything you do. I have no doubt that Sean has been paramount to growing my knowledge of the industry and major factor in maintaining Melbourne Storm's status as a leader in the Sports Digital industry. Daniel Pinne - Melbourne Storm

The knowledge, deep expertise and wealth of understanding of the social community and connecting fans to teams which Sports Geek shared with the S.E.A.T. executive level audience was fascinating, relevant and right on target with the direction of the industry! Christine Stoffell - S.E.A.T

Sports Geek has been a valuable resource for the South Sydney Rabbitohs in establishing our Club’s social media presence and we’re growing every week, and we wouldn’t be achieving these results without the help of Sean and Sports Geek Jeremy Monahan - South Sydney Rabbitohs

Where to find Sports Geek


  Contact the Organizer

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