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Breakfast with Twitter

Sports Geek

Tuesday, December 4, 2012 from 7:00 AM to 9:30 AM (AEDT)

Breakfast with Twitter

Ticket Information

Ticket Type Remaining Sales End Price Fee
Early Bird Sold Out Ended A$39.00 A$0.00
Standard Ticket 14 Tickets Ended A$59.00 A$0.00

Event Details

Breakfast with Twitter


Sean with Larry Bird (The Twitter Logo) at Twitter HQ in San Francisco

Sports Geek presents Breakfast with Twitter - an innovative event showcasing Twitter best practice in the world of sports and entertainment.

Twitter loves the Australian Twitter scene and they are excited to see it continually growing.  The Twitter team will be in Australia for this event sharing valuable Twitter insights and case studies.

The event will be hosted by Sports Geek's Sean Callanan (@seancallanan) and ABC's Francis Leach (@SaintFrankly).


Tuesday 4th December 2012 7:00am (for 7:30am start) to 9:30am


Sydney Cricket Ground

Steve Waugh Room - Level 2 - Entrance through Gate E

Who should attend?

Not often you get to hear directly from the source, so please invite:

  • CEO - see the benefits of developing fan relationships via Twitter
  • Digital team - see how teams in US & UK are deepening relationships with fans using Twitter
  • Membership & Ticketing team - see how Twitter is helping sports & entertainment sell more tickets
  • Sponsorship team - see case studies of sponsorship activations leveraging Twitter fans
  • Athletes - see how US & UK athletes are using Twitter to develop their personal brand 

The Lineup

G'day Australia

Mike Brown @MikeIsBrownMike Brown (@mikeisbrown)
International Development - Twitter

Mike will demonstrate where Twitter is right now, where it is headed & insights into the Australia Twitter scene. 

Twitter Best Practice in Sports & Entertainment

Omid Ashtari @OmidOmid Ashtari (@omid)
Head of Twitter Sports and Entertainment team 

Omid will join us via video to show US sports teams build Twitter audiences and activate with sponsors.

Twitter Media

Jenna Mannos (@JennaMannos)
Twitter Media: Sports & Entertainment

Jenna will join the discussion via video to discuss how sports and entertainment brands are using Twitter to engage with fans.

Twitter All-Star Panel

@RealBigDellWendell Sailor (@RealBigDell)

A Twitter pioneer, Wendell was one of the first Australia sports stars to embrace Twitter, following the lead of @The_Real_Shaq now just @Shaq.  Wendell has been innovative in engaging all sports fans on Twitter as well as using Twitter effectively as a RUOK Ambassador  Wendell is an accomplished media performer in sports and outside side sports.

@ScottDoolsScott Dooley (@ScottDools)

As his Twitter Bio states "promising local comedian" Dools has come a long way from "work experience kid" on Triple J with Wil Anderson and Adam Spencer.  He is best known for his high profile roles on Nova 96.9 Breakfast and Triple J Drive.  Recently Scott received international attention for his involvement with Charlie Sheen which evolved from a radio interview to a friendship that culminated in Scott taking part in Sheen’s live stage show and stealing Sheen’s bus from the CBS lot. 

You can hear him regularly on radio and TV and of course on Twitter, additionally he has a website -


@ShaynnaBlazeShaynna Blaze (@ShaynnaBlaze)

Shaynna Blaze is a woman of many talents. Her career has spanned interior design, teaching, commercial artist and even entertainer and jazz singer. In the last six years, Shaynna has brought her talents as an Interior Designer and presenter to a broader audience with the award winning show Selling Houses Australia and more recently, as a judge for the Channel Nine series “The Block”.  Shaynna is ultra-active on Twitter, even interacting live with the audiences of Selling Houses Australia and The Block when they are on air. For more on Shaynna goto


Great networking event

@TwitterAU bringing Twitter to AussiesThis event will be exclusive to sports, entertainment & digital professionals, please contact Sean Callanan at Sports Geek for more info.

At the instructions of Twitter, press coverage will not be allowed at the event but tweeting is encouraged with over 1500 tweets in 2 hours at Melbourne's #TwitterBrekky.

Tickets will be limited so please secure your ticket now.


Do I have to be on Twitter to attend?

We expect most attendees to be on Twitter & to be looking for new case studies to help their team or brand but we'd love to see your executive team in attendance to see why Twitter will be an exciting platform.

Where can I contact the organiser with any questions? 

Contact Sean Callanan from Sports Geek on 0407 047 200 or or @seancallanan

Is my registration/ticket transferrable?

Yes, but we hope you can make it, printed ticket will get them in.

Why isn't this event free?

This event it is being run by Sports Geek to help Melbourne & Sydney sports, entertainment & digital community connect with Twitter during Mike's visit.  Although we'd like to offer free tickets there are costs associated with putting on an event like this.  Ticket prices have been kept as low as possible to make the event accessible and ticket fees are being used to pay for event costs (venue hire, AV, catering). 

Have questions about Breakfast with Twitter? Contact Sports Geek
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When & Where

Sydney Cricket Ground
Driver Ave
Moore Park, NSW 2021

Tuesday, December 4, 2012 from 7:00 AM to 9:30 AM (AEDT)

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Sports Geek


Sports Geek is a sports digital consultancy helping sports, fans & sponsors connect using technology.

Sports Geek works with sports leagues, teams, athletes & brands to engage the digital sports fans in Australia, New Zealand & USA.

Sports Geek is connected with over 1,000,000 Facebook fans with clients in the NBA, AFL, NRL & Cricket.

Sports Geek can be found on Facebook, Twitter (@SportsGeek) & LinkedIn.

Meet Sean Callanan

Sean understands the sports digital landscape. Connecting sports, fans & sponsors using technology is his mission. Sports Geek is connected with over 1,000,000 Facebook fans with clients in the NBA, AFL, NRL & Cricket.  You can hear him on Sports Geek Podcast on the top ranking sports digital podcast on iTunes and Stitcher.  

See him live at sports conferences in Australia, New Zealand & USA for more info go to, he is a steering committee member for SEAT Conference driving the digital track.  

Sean also founded Beers, Blokes & Business podcast which is currently #1 Business podcast in Australia.  Another successful side project was the Super Awesome Micro Project, which Sean was a patron and drove the digital and social initiatives with the project that garner major media attention from MashableWiredNBC & BBC as well as over 3 million YouTube views in 5 days.

Sean lives & breathes sports digital you can find him on Twitter @SeanCallanan & connect with him on LinkedIn.

Sports Geek Testimonials

Sean is the perfect mix of a modern-day digital and social media pioneer and overall business strategist. He has great depth of experience in management and the inner workings of an IT/Interactive organization but also is ultra forward thinking in digital and social media. My favorite part about his approach to social media is that it’s based in things he’s passionate about (sports) but pragmatic (results-oriented). Kirsten Corio - NBA

If anyone out there needs a great Digital/Social Media consultant you should speak to Sean, we have engaged the services of Sports Geek to help us in this area. Sean presented to us yesterday and spoke with all of our departments and the feedback was terrific. Craig Burton - Adelaide Crows

Sean has worked extensively with the West Coast Eagles in helping set-up and maintain our social media presence in the digital sphere. He is the driving force behind the WCE branded Sports DP and was instrumental in creating better engagement with our fans. Sean is very knowledgeable, very personable and very creative Matthew Gepp - West Coast Eagles

In an industry that is constantly changing and forces you to be on consistently on top of your game, Sean ensures that you get the most out of your digital activations with everything you do. I have no doubt that Sean has been paramount to growing my knowledge of the industry and major factor in maintaining Melbourne Storm's status as a leader in the Sports Digital industry. Daniel Pinne - Melbourne Storm

The knowledge, deep expertise and wealth of understanding of the social community and connecting fans to teams which Sports Geek shared with the S.E.A.T. executive level audience was fascinating, relevant and right on target with the direction of the industry! Christine Stoffell - S.E.A.T

Sports Geek has been a valuable resource for the South Sydney Rabbitohs in establishing our Club’s social media presence and we’re growing every week, and we wouldn’t be achieving these results without the help of Sean and Sports Geek Jeremy Monahan - South Sydney Rabbitohs

Where to find Sports Geek


  Contact the Organizer

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