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Branding your organisation for success

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Date and Time

Location

Location

Collins & Co Wealth Management

127 Paisley Street

Footscray, VIC 3011

Australia

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Defining the brand of your for purpose organisation allows you to achieve a number of critical requirements in the success of your organisation. Clarity of brand allows organisations to:

  • Bring cohesion to an their internal and external identity;
  • Identify who it is they want to engage; and
  • Differentiate themselves from other organisations in their sector;
  • Decrease competition for funding in the sector by clearly standing for something

This lunchtime session will explore the following elements of organisation identity:

  • What is a brand;
  • Why is brand important;
  • Value Proposition and Positioning;
  • Measuring Brand Strength;
  • Brand Archetypes

Our Presenter

Michael McGann and skysdesign have been working with for purpose organisations on branding related matters since 2013 and it that time have worked with organisations as diverse as Brotherhood of St Laurence to local community neighbourhood houses. Over this time skysdesign have developed a process for helping organisations to understand the uniqueness of their identity.

Date and Time

Location

Collins & Co Wealth Management

127 Paisley Street

Footscray, VIC 3011

Australia

View Map

Refund Policy

No Refunds

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