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Branding & Social Media Workshop with Frances Chang

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Macquarie University Incubator

8 Hadenfeld Ave

Macquarie University, NSW 2109

Australia

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Description

This workshop will cover the fundamentals of every successful brand and marketing communication. What does your brand stands for – positioning, image, personality? Who exactly are your customers - articulate a profile of your customers, in demographics, psychographics and behavioural terms. How do you reach your customers – contents and channels?

Every successful business has one thing in common – they have powerful branding and the ability to reach customers effectively. The challenge to achieve this is vastly different between big companies and smaller start-up businesses. Start-ups are not just mini versions of big firms. Entrepreneurs of start-up businesses typically operate in resource-constrained environments but they still need to build their brand, create their brand’s positioning relative to the competition and understand their customers in ways that they can reach them effectively and efficiently. Frances will share her knowledge, from both her teaching and her industry experience – about the unique challenges that entrepreneurs face and how to create an effective marketing communication strategy to reach your customers.


About the Facilitator:

Frances studied Marketing as an undergrad (UK), pursued her MBA (USA) and earned her PhD in Macquarie University (Australia). Her research and publications are focused on entrepreneurs and their networks. Frances comes with strong marketing background, having worked in senior marketing and advertising positions in various MNCs. Across her industry background some of the brands she has worked on are Intel, Dell, Volvo, BP, Sara Lee and Nestle. Frances co-owns a small business and totally empathises with unique marketing issues facing entrepreneurs and start-ups. She currently convenes and lectures in Macquarie University (adjunct) with focus on entrepreneurship.


Program:

Registration/Networking - 5:30pm - 6:00pm
Introduction & Welcome to Country - 6:00pm - 6:05pm
Workshop - 6:05pm - 8:00pm

Light Refreshments Provided

MQ Incubator Go Program

The Incubator’s Go Program is designed to help you grow an initial idea into a sustainable venture. Running over a 10 week iterative period, each week explores a different theme, starting with idea generation and ending with a pitch competition. It consists of weekly practical workshops and events to give a good awareness and understanding of each key step along the entrepreneur or innovation journey. You can follow the entire 10 week program, coming to all of the workshops and events, or you can dip into the particular themes you are interested in. Become a member and stay updated will all of our events - mq.edu.au/incubator

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Date and Time

Location

Macquarie University Incubator

8 Hadenfeld Ave

Macquarie University, NSW 2109

Australia

View Map

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