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Branding and Target Marketing for Business Success

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Young Services Club

IBIS Room

42 Cloete Street

Young, NSW 2594

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BRANDING AND TARGET MARKETING FOR BUSINESS SUCCESS

Understanding market segments is a starting point for developing a market strategy. Being able to identify your target market segments is critical for developing your brand, designing cost-effective communications and effective product design. Professor Morgan Miles will discuss the steps in effective target marketing, from segmenting, targeting communications and positioning your product to best meet the needs of the segment, and compete effectively against competitors. Brand expert Errol Flanagan will explains how a business can understand their market segments and bring them alive. He will show how businesses can understand and define their purpose, know what’s great about them, and develop their brand. He will discuss how to turn that understanding into an effective target marketing strategy.

Proudly presented in partnership with Hilltops Council

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Young Services Club

IBIS Room

42 Cloete Street

Young, NSW 2594

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