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Branding and Target Marketing for Business Success

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Bathurst

Charles Sturt University, Building 1294

Panorama Avenue

Bathurst, NSW 2795

Australia

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UPDATE @15/6/2017: EVENT DATE CHANGED from 11 to 12 July 2017

BRANDING AND TARGET MARKETING FOR BUSINESS SUCCESS

Understanding market segments is a starting point for developing a market strategy. Being able to identify your target market segments is critical for developing your brand, designing cost-effective communications and effective product design. Professor Morgan Miles will discuss the steps in effective target marketing, from segmenting, targeting communications and positioning your product to best meet the needs of the segment, and compete effectively against competitors. Brand expert Errol Flanagan will explains how a business can understand their market segments and bring them alive. He will show how businesses can understand and define their purpose, know what’s great about them, and develop their brand. He will discuss how to turn that understanding into an effective target marketing strategy.

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Bathurst

Charles Sturt University, Building 1294

Panorama Avenue

Bathurst, NSW 2795

Australia

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