Brand Storytelling in the Digital Space

Over the last few years we have helped you to develop and tell your story through our Brand Storytelling workshops. You can use the brand to make decisions, to achieve your objectives, and bring more value to everything Tasmanian.

Brand Tasmania, along with our friends at State Growth’s Digital Ready program, are excited to bring you the next version of our workshop. You have your story – so what’s next?

This workshop is designed to upskill you on how to bring your unique Tasmanian story to life in the digital space. Your presenter for this workshop is Jen Murnaghan from Hobart marketing and communications consultancy Digital Dandy.

This workshop will explore how to use elements of your story on your website, Instagram, Facebook, or LinkedIn. We’ll cover:

• Where to begin

• How to dissect your story for various digital platforms

• The ins and outs of a digital strategy, and how you can tailor one to your needs

• How to plan your content calendar

• The importance of good quality photos

• How to use the Tasmanian toolkit photos as an asset for your business

There will also be some practical exercises throughout the workshop.

Please note that this is a continuation of our Brand Storytelling Workshops, where you have learned to develop your own story through the lens of the Tasmanian brand. As such, you should already be familiar with your story prior to attending this workshop.

If you haven’t previously attended one of our Brand Storytelling workshops, don’t worry – you can still participate! We suggest you download our Brand Book and Story Workbook and use them to prepare your story beforehand.

Please arrive at 3.45 pm for a prompt 4.00 pm start.

If you have any questions about this event, please call Brand Tasmania on 0427854150 or email welcome@brandtasmania.com.au.

This a free event, but numbers are limited so if you can't attend, please cancel your registration through your Eventbrite ticket email confirmation.