Brand! Find your brand voice

The route to great copy is often simple, but it's not easy. If you spend your days scrolling instagram (guilty) you can be forgiven for thinking every business owner was just born a natural writer.

They seem so confident in their message. So clever in their phrasing. So full of personality.

And while some people do just have a natural knack for words, there are steps you can to get more confident in your copy.

There are two parts to confident writing: Knowing what to say, and knowing how to say it.

This workshop deals with the latter.

When you define your brand voice, you take the first step to setting the bar for 'what's good' in your business. You decide the exact amount of 'spice' and personality to add to your words. And, you start building a verbal brand that your audience will come to know and love.

Attend this workshop and walk away with new set of tools to share your message with more confidence.

• Understand the difference between voice, message and tone - and why they're all important
• Take practical steps to define your unique voice
• Learn what else to include in your 'brand glossary' for consistent comms
• Get tips on maintaining your voice in different scenarios (so whether the news is good or bad, you'll still sound like you)

The workshop will be held on Google Meet. You can join whether you have a Google account or not. Live closed captions are available through Google Meet.

Brand! is part of an ongoing workshop series, 'Brand, Plan and Write'. Join Sarah for a new workshop each month, as she takes you through three phases of creating great content.