Free

Brand Experience Workshop

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Nambucca Shire Council OR Kempsey RSL Club

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WHAT IS A BRAND?
A brand isn’t a logo, or a brand name or product name. In fact, it is not just one thing.

Your brand is EVERYTHING. It’s the perception of your company, products, and services in people’s minds. it is what they experience when they interact with your product or service. It is how people think and feel about who you are as a business and what you do.

Your marketing and branding will influence that perception, but your brand exists whether you actively market your business or not. If you’re out there and people are interacting with your business, you have a brand.

It’s your job to use marketing and branding to manage the perception of your brand – to change the way people think and feel about your business and, in turn, change their behaviour.

ABOUT THIS WORKSHOP
Come along to this highly interactive Branding Experience Workshop which will help you understand what is branding through various exercises. We will look closely at large international companies in order to analyse their branding strategy and branding experience. You will then be able to transfer this knowledge to your own company and run similar exercises with your own employees in order to develop an efficient and successful marketing communication strategy.

REGISTRATION INFORMATION
Please register only once for either Kempsey or Macksville depending on your preference.

DATE, TIMES, AND LOCATIONS
1. Tuesday, 24 September, 9:30 am - 12:30 pm
Nambucca Shire Council
44 Princess Street
Macksville NSW 2447

and

2. Tuesday, 24 September, 2:00 pm - 5:00 pm
RSL Club
1 York Ln
Kempsey NSW 2440

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