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Brand Building and IP Protection
Tue. 4 April 2017, 9:00 am – 2:00 pm ACST
FIAL and the Department of Industry, Innovation and Science present this exciting half day workshop aimed at helping Australian businesses in the food and beverage industry who are currently engaging or looking to engage internationally to:
- Build your brand internationally
- Learn how to protect your brand and IP
This workshop will cover the following:
- Getting export ready, product readiness,and market entry options
- Overview of e-commerce
- Marketing, social media and building your brand internationally
- IP protection and international contracts
- Avoiding substitution and counterfeiting
This interactive workshop for the food & beverage industry will enhance your knowledge of international market entry, IP protection and brand building.
Here is a quick snapshot on the presenter: Peter Mace – Special Advisory & Board Member, Export Council of Australia.
Peter has had a long career in international banking, having worked in senior trade roles with Westpac Banking Corporation, Citibank Australia Ltd and Bank of America Australia Ltd. He has also worked with Export Finance and Insurance Corporation (EFIC) in the credit insurance sales area; as a Director of Infocast Australia Ltd; and owned a business coaching franchise for a period. Peter has been working with the Australian Institute of Export and now the Export Council of Australia for over 7 years. Peter is also a very keen Toastmaster.