Join Phoebe Wright, from Whitespace Marketing as she brings her experience as a B2B & B2C Marketer and Facebook Strategist for a full-day workshop, specifically focused on small businesses in the retail, hospitality, and tourism sector.

This is a two-part session broken down below:

Part 1: 9:00am to 11:00am - Brand and messaging audit.

How does your brand and messaging communicate to your target audience? Does it stand out? Does it represent you properly? Most importantly, does it connect to your ideal customer? How to get clarity and cut through.

Part 2: 1:00pm to 3:00pm - Facebook ad campaign build.

Using the brand and messaging to create ads, develop targeting, budgets, audiences, driving traffic to a website or landing page.

About Phoebe Wright

Phoebe has worked across a vast range of industries. With her team, she has successfully delivered quality brand and marketing strategy, professional design executions, creative result-driven social media solutions, and stunning website designs that convert for business both small and large. As part of the marketing evolution, she has also focused heavily on Facebook and Instagram advertising to support the traditional marketing triangle – awareness, consideration, interest, purchase – to generate leads and make sales and was a top 3 finalist in the 2018 Digital Marketer of The Year for Women In Digital.

Prior to partnering her own agency, she was the Head Of Studio for Jupiters Ltd, running a team of creatives to deliver across a range of gaming products. Phoebe started her career in marketing at Queensland College of Art, studying illustration which is essentially visual problem solving. Now that creative energy is applied to client projects from developing new brands and positioning, taking existing brands and giving them new life, and running ads online for a range of clients. She believes in working smart, without fuss, and supporting businesses of all types through clever marketing initiatives.

www.businessinbrisbane.com.au

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