Underpinning your value proposition, positioning statement and tagline your brand is intrinsically linked to your reputation. The strongest brands define your culture, your capacity and your ambition and can be formed by answering one essential question: ‘Who are you?’
The clarity that answering this question can bring to your organisation can help you to create marketing materials that constantly attract the right supporters. This will lead to stronger organisations with better profiles and donors, volunteers and supporters who have all decided that your organisation meets their motivations for making a difference.
We hope that you’ll join us for this informal lunchtime session.
Presented by Michael McGann.
Michael brings 15 years experience working with small and medium sized business, NFPs, and social enterprises to answer questions about their value to customers, how they differentiate and why should anyone care. The answer to the questions are rooted in ‘who are we?’, ‘what do we do?’ and ‘who needs to know?’