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Brainmates Essentials of Product Marketing - Online

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Product Marketing is essential for creating competitive advantage, effectively matching products with buyers

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Course Overview

Product Marketing is essential for creating competitive advantage, effectively matching products with buyers and forging great customer engagements.This course will help participants position their products and increase the awareness of the value of their products in the right markets.In addition, participants will master how to effectively position the discipline of Product Marketing in the organisation by binding priorities to the organisation’s business objectives.Participants will be armed with a go-to-market framework that drives high performance in the market. Specific emphasis will be placed on forming compelling value propositions for well-defined markets, driving lead generation tactics in pursuit of goals and ensuring the organisation is enthused and empowered to deliver strategic objectives.

Learning Outcomes

Participants will explore domains, such as:

  • Value creation and capture,
  • Defining target markets and customers,
  • Go-to-market plan formulation,
  • The pursuit of sustained competitive advantage,
  • Building brand
  • Enabling the organisation and
  • Collaboration, accountability and measurement

Remote Real-time Classroom Training

We don't like calling this an "online course". In mid March 2020 when everyone started working from home we knew that we needed to continue to deliver the same interactive experience to people over 3 days without compromising the learning experience and the interaction with other Product people.We're very excited with how we've been able to maintain the fun, the learning, and the interactivity in our remote classroom. Every course we have run since March has been remote and the feedback and satisfaction scores have remained just as good as our face-to-face classroom.This is not a series of pre-recorded videos with a quiz at the end. In this course your trainer stays with you for every minute, stimulating and challenging you for the entire three days. You'll leave exhausted and delighted with how much we cover in 3 days of remote learning.

Business Benefits

Organisations will realise immediate and ongoing benefits of investing in their Product Marketing capabilities:

  • Establish a consistent and repeatable process to launch a new product or service.
  • Improve alignment of various marketing and branding initiatives,
  • Improve purposeful and effective sales support,
  • More efficient use of marketing resources. Foster a marketing culture of validation and collaboration,
  • Cultivate a focus on customer centricity,
  • Increase sales through more effective messaging.

Who Should Attend?

  • Product Managers,
  • Product Marketers,
  • Segment Managers,
  • Field Marketers with launch objectives,
  • Marketing Managers,
  • Product Analysts.

About The Facilitator

Nick is co-founder of Brainmates and Head of Training, running dozens of public courses and workplace training across Australia and beyond, every year. Known and loved by hundreds of Product people for his ability to quickly and simply explain complex problems and concepts. Nick has trainined and worked with people from diverse companies and industries, including Xero, MYOB, Fairfax, News Limited, NAB and Suncorp.

Contact Us

If you would like to to schedule a private enterprise course, contact Brainmates:Email us on trainingsupport@brainmates.com.au

Call us on 1800 BRAINMATES (1800 272 466)

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