Boost your business with podcasting [webinar]

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Explore the how and why podcasting might help to build your brand, plus getting your podcast idea off the ground.

About this event

Ever wondered if a podcast could help raise the profile of your business? Leah Harris is at the helm of developing original podcast content for Spotify. This event will give you an insight into what makes a podcast successful, how to get it launched and be selected for promotion on Spotify.

You'll learn

  • podcast basics including how to get started, what equipment you need and how to structure your content
  • how to understand your audience and identify the right topic, name and brand for your podcast
  • what Spotify looks for in identifying podcasts for promotion on its platform
  • how to work with brands and create a viable business model around your podcast

This event will be facilitated by Zambesi.

About Reboot

This year’s Reboot webinar series produced by the City of Sydney features sessions on; refining the way you sell online, creating cost-effective branding solutions, and using the big platforms to accelerate growth in this new post-Covid business environment. Each webinar guest speaker will share insights unique to the challenges and opportunities of our current time and workshop real problems with Sydney business owners just like you. The program has been designed for retailers, hospitality owners, startup entrepreneurs, creatives and professional service businesses.

About Leah Harris

Leah Harris is responsible for the development of original podcast content for the audio streaming platform in Australia and New Zealand. Leah has led the development and execution of original podcasts for Spotify, including the award-winning Search Engine Sex now in its second season. When she is not listening to podcasts, Leah is advocating for women in production and is passionate about giving a voice to diversity within the industry.

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Organiser City of Sydney: Reboot webinars

Organiser of Boost your business with podcasting [webinar]

A free webinar series focused on increasing digital skills for small businesses and creatives.

The City’s new Reboot program is a free webinar series focused on increasing digital skills for small businesses and creatives. The program came about in direct response to what businesses told us they needed in order to upskill and be more adaptable and resilient in a period of such uncertainty.

Reboot series 2 starts 22 February with 6 free, weekly lunchtime webinars. These webinars are designed for small businesses in retail and hospitality owners, startup entrepreneurs, creatives and professional services businesses.

If you know or work with local businesses who might be interested, help spread the word. Visit for the full program and to book your free tickets.

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