Beyond the Metrics: Designing for Emotional Engagement

Clicks, views and RSVPs can tell you who showed up, but not who truly connected. Many organisations track performance metrics but overlook the deeper cultural and emotional impact of their experiences. Emotional engagement is what turns attendance into loyalty, participation into advocacy, and events into memorable moments. This guide explores how to design experiences that leave a lasting impression, the kind that people remember long after the metrics fade.

What You’ll Take Away

• Understanding emotional engagement as a business outcome
  Learn why experiences that resonate emotionally drive loyalty, trust, and meaningful action beyond numbers.
• Practical tools to move from metrics to moments
  Frameworks and approaches to shift focus from purely quantitative measures to the quality of audience connection.
• Ideas for crafting experiences that leave a lasting impression
  Innovative strategies for designing multi-dimensional, immersive events that create memorable and shareable emotional impact.

About The Speaker

Evob'E'Yesus, Founder, Chief Events Officer

With over 20 years in the event industry, Eyob Yesus partners closely with clients to create experiences that connect people, build communities, and support their missions.

Event management isn’t just his profession, it’s his passion.

What sets Eyob apart is his creative-first, solution-focused approach, always centred on engagement. He believes the future of human connection is events, and that this evolving platform remains one of the most powerful ways to deliver meaningful connections and unforgettable experiences.

Father ofThree | Husband| Event Creative | Dynamic Doer | Basketball Enthusiast

• 333 Events Organised
• 19504 Connections
• 5000 Attendees (Largest Event Managed)