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Beyond content marketing & content strategy: What comes next?

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Westpac

Level 23, The Forum

275 Kent Street

Sydney, NSW 2000

Australia

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Please join Aquent, Vitamin T and Firebrand Talent at our free, morning Digitalks event on Friday 3rd March.

Topic:
Beyond content marketing & content strategy: What comes next?

Brands and businesses need to organise around content to drive purpose, authenticity and presence or risk not being heard in the increasingly noisy attention economy.

Most brands have come to grips with producing content regularly and launching content marketing campaigns, some have even developed a content strategy. But is that far enough?

Deloitte Digital’s Content Director, Debra Taylor, and Customer Behaviour and Digital Marketing expert Chris Collacott argue no — as we move to true multi-channel engagement and beyond classic marketing tactics, only content-enabled organisations will cut through in a crowded and noisy space.

In their 45 minute presentation, Chris and Debra will cover:

  • How the combination of content and data can drive cultural change

  • Why ‘boring’ governance and processes make great content happen

  • The opportunity brands’ have to empower all of its people to be good content citizens and why it is essential for future success

  • How the checks and balances of authentic content, skilled people and transparent data must all be in place for brands’ to be truly content-enabled

  • And how emerging tech such as AI can help deliver content at scale

About Debra Taylor, National Content Director, Deloitte Digital
Debra Taylor is one of the country’s most experienced and long standing content strategists with a list of firsts to her name; first Telstra content strategist, first content director for Deloitte Digital, and first National Content for the Deloitte Customer Practice. Her unique approach combines many years as a writer, editor, editorial director and publisher with an understanding of how content can deliver upon strategic business objectives. She has successfully created content strategies for Telstra, Kmart, Microsoft, Jaguar, Volkswagen, the University of Sydney, QBE, First State Super, the Department of Education and many others.

About Chris Collacott, Director of Digital Marketing, Customer Behavior & Content, Deloitte Digital
Chris Collacott is a digital leader and technology professional with 17 years experience leading and executing digital projects. With a proven understanding of digital and content strategy, digital marketing, user experience, web design, analytics and web technologies, and a track record of clear leadership and vision of what is required to capitalise on Internet developments and operationally ensuring these are translated into defined, measurable outcomes. More recently, Chris’ passion for personalisation and targeted content marketing has been a catalyst for injecting automation strategies into a range of campaigns.

Seats fill fast, so please book ASAP.

Date:
Friday 3rd March

Venue:
Westpac
Level 23, The Forum
275 Kent Street, Sydney

Agenda: (Please note that this is a morning event)
8.15am: Networking and light morning tea served
8.30am: Presentation commences
9.15am: Q&A
9.30am: Concludes

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Location

Westpac

Level 23, The Forum

275 Kent Street

Sydney, NSW 2000

Australia

View Map

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